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Aden - Yasmine El Tohamy - Going digital is no more the future. It is the present.
The Middle East and North Africa (Mena) digital payments market is expected to see high growth in the coming years.
Over time, the industry has recorded robust growth, with new providers, new platforms and new payment tools being launched in the region. Sensing the pulse, Al Khaleej Today announces the launch of Digipay 2020 to help set the narrative going forward for the digital payments industry. The virtual summit is scheduled to take place on two days - September 10, UAE Edition, followed by the Saudi Arabia Edition on September 16.
In a recent PwC survey, 53 per cent of Middle East respondents said they are shopping more online using their smartphone (computer 39 per cent and tablet 31 per cent) in response to the pandemic, compared with 34 per cent for all territories in the survey. The results highlight that while mobile shopping continues to be a growing trend here in the region, the impact of Covid-19 has forced
this change.
Consumers who were previously reluctant to use mobile payment channels discovered that purchasing goods and services on their smartphone was not only easy but a convenient one too.
Digipay 2020 is a virtual platform for solution providers who aim to reduce operational risks around data protection for merchants, provide a secure platform with greater customer experience, protect consumer data and transactions in the e-commerce and retail space and ensure all the participating network get value for every transaction.
Visa, the world's leader in digital payments, is participating as an Exclusive Payments Partner.
Marcello Baricordi, Visa's general manager for the Mena region, said: "Our mission is to connect the world through the most innovative, reliable and secure payment network, thus enabling individuals, businesses and economies to thrive. At a time when the region continues to deal with the effects of Covid-19, secure and innovative digital payments - be it contactless or e-commerce - are needed more than ever to help support business recovery."
He added: "Businesses that lack a digital presence continue to struggle. That is why we are working more than ever with our financial institutions and government partners to enable, through our digital solutions or support through campaigns like our Where You Shop Matters, businesses to adopt digital payments quickly and easily to ensure great smooth, secure, and frictionless experiences. The bottom line: digital payments are a necessity for businesses to not only overcome and survive the challenges presented by the pandemic, but also for them - and for economies - to thrive."
The summit will witness delegate profiles to the likes of Chief Operating Officers, Chief Digital Officers as well as the Heads of Digital Banking, Retail, Digital Payments, e-commerce and many more.
The event has also confirmed Telr as an Associate Partner for the virtual event. The summit will witness renowned speakers like Frederik Bisbjerg, COO at Noor Takaful; Kartik Taneja, Executive Vice-President, Head of Payments at Mashreq; Ramana Kumar, SVP and Head of Payments and Digital Banking at First Abu Dhabi Bank and many more.
View complete speaker line up at www.digipaysummit.com/speakers
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