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Aden - Yasmine El Tohamy - iPhone maker seeks to drive home the point of its efforts to protect user privacy
At the 2019 Consumer Electronics Show (CES), Apple let an imposing ad overlooking the event's venue in Las Vegas do the talking, which was an apparent knock at other tech firms embroiled in privacy issues.
This year, they're going to actually talk - on stage, no less.
The iPhone maker will be making a very rare appearance at the high-profile tech fair, as it seeks to drive home the point of its efforts to protect user privacy.
The last time Apple was at the CES was almost three decades ago in 1992, when then-CEO John Sculley announced that the company would start retailing a budget-friendly version of the Mac computer in retail outlets.
According to the schedule of the CES - which will run from January 7-10 - Apple will be joining a SuperSession titled 'Chief Privacy Officer Roundtable: What Do Consumers Want?' on the first day. Representing the company will be Jane Horvath, Apple's senior director of global privacy.
Other participants - all women - include Procter & Gamble's Susan Shook, the US Federal Trade Commission's Rebecca Slaughter and, most interestingly, Erin Egan, the privacy chief of Facebook.
That could make for an interesting showdown, given the fact that Horvath and Egan's bosses - Tim Cook and Mark Zuckerberg, respectively - had in the past sparred over issues related to privacy.
Apple's ad last year read 'What happens on your iPhone, stays on your iPhone' - a reference to the motto of Las Vegas.
Cook takes 'low' $125M pay
Meanwhile, despite an $11.6 million drop in Cook's annual pay package last year, the CEO still received a total of $125 million in compensation for 2019.
This includes Apple shares worth $113.5 million, according to filings at the US Securities and Exchange Commission (SEC). Cook's pay was down 8 per cent from 2018's $136 million.
The SEC filing showed that Cook received a base salary of $3 million last year, but his bonus dropped from $12 million to $7.67 million, a Seeking Alpha report said. He also got $800,000 in other compensation.
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