The American network said that the number of viewers of the women’s final last Saturday reached 3.4 million viewers, while the men’s final, which saw Russian Medvedev crown his first major title, attracted about 2.7 million viewers the next day.
The women’s final is the first major tournament in the professional era between two unranked players, and it achieved a 37% increase in viewership compared to the 2020 final when Naomi Osaka defeated Victoria Azarenka.
A day after Britain’s 18-year-old Radokano became the first female qualifier to win a major tournament title, world number one Djokovic clashed with second seed Medvedev.
Had the Serbian won the title, he would have become the first man in 52 years to hold all four Grand Slam titles in one year, in addition to winning his 21st Grand Slam title solo at the expense of Roger Federer and Rafa Nadal.
Sunday’s men’s final, which faced tough competition with the first week of the NFL season, averaged 2.05 million viewers, up 37%.
The 2021 edition of the US Open attracted an average of 881,000 viewers during prime time in the United States, an increase of 33% from last year, while viewership increased by 13% over the two weeks of broadcasting.
And Channel 4, which at the last moment obtained broadcast rights in Britain from the rights-holder Amazon Prime platform, announced that the number of viewers reached 9.2 million viewers during Radokano’s victory in the title.
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