Empty stands full again: 15,000 teddy bears in the stadium


Due to the corona measures, no supporters may be present in football stadiums, but with the action there is still someone in the stands. All teddy bears are wearing a football shirt.

Do not forget

The bear campaign is an initiative of pharmaceutical company MSD, sc Heerenveen and the Children Cancer Free Foundation (KiKa). Because many charity events cannot take place, KiKa misses a large part of the income. And that money is needed to fund cancer research.

“During the first months of the corona pandemic, many children with cancer were invisible. Because care was postponed. Unfortunately, we are now in that situation again,” says KiKa director Frits Hirschstein.

“At the same time, we were introduced to empty football stadiums,” continues Hirschstein. “That’s why we encourage the footballers with thousands of KiKa bears in Heerenveen shirts. And we express our support to all children with cancer and let us know that we will not forget them.”

The campaign also collects money for KiKa: after the match, the bears are for sale.

Other clubs

So two birds with one stone, because the football club has spectators again – at least for one evening. “The club has already been called by other clubs that they want this too,” said a spokesman for KiKa.


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