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Jeddah - Yasmine El Tohamy - RIYADH: Riyadh Season’s zone Boulevard World recently unveiled its Iranian area, inviting visitors to immerse themselves in the rich tapestry of its culture.
The space showcases a diverse array of Iranian cuisine, traditional crafts, and cultural performances, making it a must-visit destination for both locals and tourists.
As visitors approach the area they are greeted by an ambiance that will transport them to Iran. The floating Iranian rugs and fountain adorned with a renowned Iranian statue set the stage for a memorable experience.
The area offers a real feast for the senses, with lively dance shows and music that celebrate the heritage of the historic culture.
Among the culinary delights, guests can savor lavashak, an Iranian sweet that has gained popularity for its flavor and texture.
The area also gives visitors the chance to purchase high-quality saffron, a prized spice.
Visitors can explore an exquisite selection of Iranian rugs, meticulously crafted and imported directly from the country.
Fattah Ali, the owner of an Iranian rug business featured in the area, said he was excited to be returning for a second year to Riyadh Season.
Ali told Arab News: “Iranian carpets come from various regions of the country, including Tabriz, Isfahan, and Shiraz. Each area has its unique designs and patterns. We also offer framed artworks created by skilled artisans.”
He spoke of the cultural significance of Iranian carpets, noting that they are often considered valuable investments to be passed down through the generations.
He added: “Many Saudi customers appreciate the craftsmanship, and while the younger generation may need time to understand their value, I frequently hear from patrons whose families have cherished carpets for decades.”
Visitors can also view wall panels and artwork reminiscent of features in traditional Iranian homes, as well as witness Iranian calligraphers creating works that reflect the artistic heritage of the country.
The immersive experience allows guests to appreciate the intricate details and stories behind each piece.
Boulevard World aims to be an accessible destination for everyone, with entry tickets priced at SR30 ($8) on weekends and SR20 on weekdays.
Boulevard World is a celebration of global diversity. The area has expanded this season with the addition of five new zones representing Saudi Arabia, Africa, Turkiye, Iran, and Courchevel, France.
The overall area has grown by 30 percent and now encompasses 22 distinct zones from countries across the globe.
The areas of Egypt, Spain, and Italy now boast 21 new events, catering to varied interests, from theatrical performances to traveling shows.
The Iranian area stands out as a vibrant representation of the country’s rich heritage, offering a unique opportunity to engage with its culture through food, art, and its community.
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