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Jeddah - Yasmine El Tohamy - Noel Gomes was appointed CEO of ASCES, Al-Halloul, Al-Badila (Alternative Solutions Company for Environmental Services) in July 2024.
He is an entrepreneur and executive with a career in the financial sector spanning more than 25 years.
The Saudi private company focuses on global management of waste and disposal solutions.
As CEO, Gomes seeks to promote a circular economy, using advanced technologies to improve operational efficiency and minimize environmental impact. Under his leadership, the company is transforming waste management into a resource-efficient and environmentally friendly process.
Gomes’ career began at PwC in Portugal, where he refined his accounting and financial management skills. This was followed by significant roles in various multinational corporations, including Asea Brown Boveri, where he became chief of the accounting and treasury department, responsible for international financial reporting and strategic financial management.
Later, he was the group finance director at Novagest, and managed financial departments across Portugal and Angola, focusing on budgeting, reporting, and strategic advisory.
Gomes was a financial director at Lyon, an Angolan project development and construction company, where he oversaw accounting, treasury, and human resources, contributing to the company’s growth in Portugal and Angola.
Later, he became CEO of the LLeon Group, where he led the group’s management strategy, represented international groups in Portugal, and played a key role in the international expansion of Ajman government projects in the UAE.
In 2022, Gomes was a business consultant at the private office of Sheikh Ahmed bin Faisal Al-Qassimi in the UAE, where he expanded the office’s international relations and partnerships, particularly in Portugal.
From October 2022 to January 2023, he was chief international officer at Heights and Jewels, managing international relations and business modeling for projects associated with the private company of a member of the Saudi royal family.
Since 2018, Gomes has also been a prominent figure in the football sector, advising investors, and helping clubs, agents, and players to expand their networks and secure the best deals.
He holds a degree in financial audit from the Lisbon Accounting and Business School and a bachelor’s degree in accounting and administration from Instituto Militar dos Pupilos do Exercito in Portugal.
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