Heba Ismail brings Saudi representation to NFT ecosystem

Jeddah - Yasmine El Tohamy - JEDDAH: Saudi artist Heba Ismail showcased her work at the Outer Edge Innovation Summit in Riyadh this week.

Commenting on her experience at the summit as one of the first Saudi artists to venture into the Web3 art scene, she said: “Having my paintings displayed on the event screens is a tremendous honor, offering global visibility and inspiring more Saudi and Arab artists to explore the diverse options available for sharing their art with the world.

“Through my participation with Nuqtah, the first Saudi NFT platform, I am eager to present my art on a global stage and connect with audiences in innovative ways,” she continued.

Non-fungible tokens — or NFTs — are, in this scenario, digital tokens that can be redeemed for a digital art work. Ismail is exploring their potential in the Saudi art scene.

For Ismail, art has always been more than just a hobby — it’s been a lifelong calling. With a professional background in dentistry, Ismail found parallels between that meticulous work and her own creative process.

Inspired by movements including cubism, fauvism, and surrealism, Ismail’s art is a fusion of diverse influences and personal narratives “Each face represents a feeling and a vision documented on a painting. I paint poetry, and often times each piece is accompanied by a poem,” she said. “As a Saudi female, most of my paintings represent myself and my Saudi culture, which I am proud of. The characters are coded feelings, faces that tell a story — either joy, sadness, or acrimony.”

Her introduction to NFTs came in 2021, sparking a fascination with the technology and its potential. Partnering with ChainVisory, a blockchain consultancy company, Ismail launched her Hebaism brand, which combines NFTs and original paintings, providing collectors with both digital and physical assets.

As a female Saudi artist, I want to leave a mark and impact on every art platform, putting Saudi art on the map worldwide.

Heba Ismail, Saudi artist

“I wanted to keep the authentic classical painting process, yet the NFT world gave me a chance to meet and discover different ways to share my art and build a name and a brand,” she said. “It’s been an enlightening journey, uncovering the futuristic art process and connecting with a vibrant community through Web3.”

Ismail hopes to inspire other artists in the region to explore new avenues for artistic expression.

“As a female Saudi artist, I want to leave a mark and impact on every art platform, putting Saudi art on the map worldwide,” she said.