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Jeddah - Yasmine El Tohamy - RIYADH: Riyadh’s Merwas, considered the biggest art and entertainment factory globally, is proving to be one of Saudi Arabia’s greatest music industry assets.

Nada Al-Tuwaijri, co-founder and CEO of Merwas, told Arab News that the facility, which holds the Guinness World Record for the largest music production studio, “is home to all artists.”

She added: “The methodology behind it is to create solutions through the subsidiaries, and invest in both talent and infrastructure.

“Alongside it being a one-stop shop for all content creators, we strive to take our local talents from local to global and create a unique stamp in the industry.”

The entertainment zone and audiovisual production studio, located in Boulevard Riyadh City, houses 22 main studios alongside its academy.

Some of the top musicians in the world have visited Merwas since it opened in 2022. These include DJ Khaled, the acclaimed Saudi singer Rabeh Saqer, and the Emirati singer Ahlam. Afrojack, a world-renowned Dutch DJ and producer, also led an electronic music boot camp to nurture local talent and inspire a new generation of Saudi artists.

Spread across almost 5,000 square meters, the culture factory fosters creativity, collaboration, and the production of multimedia content, while providing artists with access to top-tier services, facilities and industry expertise.

The Earth Sound Studio, or ESS, named after the late Saudi composer Talal Maddah, features state-of-the-art technology, such as the SSL console, which is used to create depth on music tracks and ensures the true soul of the artist’s voice is protected.

This live recording space is booked almost every day by various artists, and has been used by some of the Arab region’s biggest stars.

One of the only five Neve consoles in the world can be found in the Neve Studio. The panel is known for its high-quality sound and warmth, and is ideal for music recording, vocal tracking, and mixing for exceptional audio quality.

Its live studio can accommodate over 120 orchestra members and their instruments to provide a unique recording experience.

Specifically designed for electronic music production, the EMP Suite is a DJ’s dream, with cutting edge synthesizers and digital audio workstations ensuring an artist leaves the room with a fully produced track.

Merwas is also home to three production suites, designed for content creators who require a comfortable and professional environment for music production, editing, and mixing. Each suite is equipped with industry-standard gear, software, and acoustics to support a wide range of projects.

The studio also provides private rehearsal spaces to ensure Saudi talents are nourished to their full potential. The versatile space is designed for musicians, performers, and other artists to rehearse and refine their craft within a comfortable environment with access to instruments and equipment.

Part of the charm of recording studios is the live jam sessions that have given birth to some of the most iconic records to date. Merwas’ Band Live/Control Room also captures the spontaneity of live performance within its soundproof walls.

Alongside (Merwas) being a one-stop shop for all content creators, we strive to take our local talents from local to global and create a unique stamp in the industry.

Nada Al-Tuwaijri, Merwas cofounder and CEO

Championing audiovisual pursuits, the studio has made space for high-quality podcasts and videos to come to life.

The podcast suite and FM radio recording spaces are tailored to immerse listeners with unbeatable audio clarity, while the 25-meter-long Green Screen room helps ideas come to life, whether commercial, film, or music video.

Material can then be edited at the color-grading suite, which is essentially a small theater with 4K projector. Producers, directors, writers, and engineers gather here to put the final visual touches on video projects through its DaVinci color grading software and hardware.

Academy Classes offers local creatives and artists direct access to seasoned expertise. These feature advanced stations for sound production, engineering, and technical programs, with everything necessary for a basic understanding and training of music production.

The studio hosts workshops, networking sessions, and community events in an effort to flourish the music industry locally while making it a magnet for international talent. Anyone can be a part of this community by booking a suite or signing up for a workshop on their website merwas.sa.

Merwas has positioned itself at the the forefront of the entertainment industry being the first of its kind in the MENA region. In less than a year since its launch, it has already became a hotspot for musicians across the globe to visit and utilize its services, from rising talents to international A-listers.

Founded by Al-Tuwaijri and Chief Content Officer Rumian Al-Rumayyan in partnership with Sela, Merwas treasures Saudi creativity and is a vital part of building an ecosystem and community for local artists.

Their partnership with the Saudi Authority for Intellectual Property has set a new focus on preserving the rights of local creatives, pillared by the aim to enrich the culture of the Kingdom while empowering its citizens and their creativity in an environment of abundant knowledge, education in culture, art, entertainment and music.