* “The Kingdom is the main gaming center in the Arabic-speaking countries in the Middle East and North Africa”… A report by “Nico Partners” company.
* $ 1.76 billion: the value of the gaming market in the Kingdom, the UAE and Egypt expected for the year 2021.
PC Mag website sheds light on the increasing importance of the electronic games sector in the Middle East and within the Arab world, as it enjoys great expectations that qualify it to achieve billions of dollars in revenue within only 3 years.
In the topic, which was translated by Al-Youm newspaper, the website said, “A report issued by Nico Partners estimated that the gaming market in the Kingdom of Saudi Arabia, the United Arab Emirates and Egypt will be worth $1.76 billion in 2021,” according to the forecasts. The value of the sector over the past year has not yet been announced.
Nikko Partners, a market research and advisory firm specializing in video games, esports and streaming, has released a new report estimating that the gaming market in Saudi Arabia, the United Arab Emirates and Egypt will reach $3.14 billion by 2025.
Data on the state of the video game industry in the Middle East is often limited, and game companies usually do not release numbers, so this report provides an overview of their assessment. The report focuses on the gaming market in Saudi Arabia, the United Arab Emirates and Egypt, which the Nikko Partners report refers to as (MENA-3), which means the three most prominent Middle Eastern countries in the sector.
Compared to the rest of the Middle East, Saudi Arabia, Egypt and the United Arab Emirates represent the “core of the gaming audience,” which is also why tech and gaming companies have different entities dedicated to their respective audiences. These regions also saw the strongest adoption and viewership rates for esports and live streaming.
The report is based on a comprehensive market model and five-year forecast to 2025 by gaming sector, key data on game publishers, game ratings, growth drivers, and trends. The report also includes details on esports, product distribution, payments, financial transaction events, regulations, A qualitative and quantitative analysis of player demand, spending, and behavior, with player behavior based on a survey of 3,000 players.
According to the report, the revenue of the electronic games sector in the three countries is expected to grow at a 5-year compound annual growth rate of 13.8%. The number of electronic game players in these countries reached 65.32 million in 2021, and increased to 85.76 million in 2025.
He added, “The Kingdom is the main gaming center in the Arabic-speaking countries in the Middle East and North Africa, as it enjoys an appropriate population size and high spending power, which allows it to achieve the highest revenues.”
According to the report, growth will be driven by increased spending per user, additional government support across games and esports, and more players entering the market.
Also, nearly half of the MENA population is under the age of 25 and has grown up as digital natives where gaming plays a huge role in entertainment.
Governments in the region are supporting the video game sector, with Saudi Arabia and the United Arab Emirates introducing policies to encourage game localization, developing local games, new studios and offices for global gaming companies, and hosting major esports tournaments.
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