The Chairman of the General Entertainment Authority, Turki Al-Sheikh, launched the identity of the 91st National Day of the Kingdom under the slogan “It is our home”, as part of the role of the General Entertainment Authority in unifying the celebration of the National Day for all government and private agencies, inside and outside the Kingdom, to achieve integration and compatibility in all uses of the identity.
The identity of the National Day was inspired by the culture of humanism that is clearly reflected in the huge projects that the Kingdom has bet on in its ambitious vision 2030, which enjoys the support and patronage of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and led by His Royal Highness Prince Muhammad bin Salman bin Abdulaziz, Crown Prince and Vice President The Council of Ministers and the Minister of Defense – may God preserve them -, led by the Red Sea, NEOM and The Line projects, the Green Saudi Initiative, the Riyadh Metro, the National Renewable Energy Program, the Qiddiya project, the ShaheenSat satellite, and the Historic Diriyah Development Program.
The basic elements of identity were designed from these projects, which are a source of inspiration for every contemporary artist, and this collection was completed by adding the human element, which has an active role in realizing the vision.
As for the verbal slogan, it was inspired by the description of the poems and popular songs of the homeland in the house, which is not intended only for the house, but for sensing what the Kingdom of Saudi Arabia offers to be “we have a house”, especially after entering the difficult slope of the world with the Corona pandemic (Covid 19), where it proved its ability and strength to Completion of existing projects, and launch of huge others, pushing its children towards opportunities and possibilities of continuing growth and maintaining a decent quality of life, while the artistic logo was inspired by the map of the Kingdom, and the Arab Thuluth line drawn on the Saudi flag.
The guide contains the necessary instructions and support for all identity users, a detailed description of the main elements and a statement of their various uses to ensure their correct application, as the “Entertainment Authority” stated that the commitment to implementing its paths will achieve a visual impact throughout the Kingdom of Saudi Arabia and abroad.
The authority called on all parties to use and unify the identity of the 91st National Day, by including it in the various applications used to celebrate this precious occasion, which can be downloaded by entering the following link: https://nd.gea.gov.sa/.
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