The spirit of “twenty” peculiar to the local Saudi environment
Building facades, taxis, airplanes, streets, and stadium terraces bear the identity of the slogan “Riyadh Summit”
Saturday – 5 Rabi Al Thani 1442 AH – 21 November 2020 AD Issue No. [
Saudi Arabia’s hosting of the G20 Summit is reflected in the aspects of daily life in the Kingdom (Asharq Al-Awsat)
Riyadh: Saleh Al-Zaid
The Saudi Presidency of the G20 since the end of last year has been a reflection in the daily life and general knowledge of the Saudis about the group, its tasks and its communication teams, in addition to its prominence in many life activities, as the buildings, taxis, airplanes, stadium runways and street walls are colored with the colors and slogan of the group inspired by Saudi culture And the traditional colored “Sadu” threads.
The Saudi chairmanship of the G20 was reflected in the general atmosphere in the main cities of the Saudis, where users of social media in all its forms were active in setting the identity of the twenty and providing various creative products for youth.
Although the group used to hold its meetings in Saudi cities and in the presence of various specialists and experts from around the world, the “new Corona” pandemic changed its nature to become virtual meetings, since last March, when the virus spread globally.
The slogan … a Saudi identity
Since December of 2019, it has become clear how much the local environment has been affected by the group’s written slogan, which came under “Our opportunity to inspire the world with our vision”, while the design of the logo was inspired by the Saudi culture, where the identity blended between the Saudi heritage and the modern character, as it was Designed from the inscriptions and forms of the traditional “Sadu” (a traditional fabric in the Arabian Peninsula) and has been included by UNESCO on the list of the intangible heritage of humanity.
The design came after a race of Saudi designers and designers, which concluded about 30 logos, while the winning logo, which was approved for the group, was by the Saudi artist, Muhammad Al-Hawass, who was inspired by the colored Sadu strings, which accommodate the colors of all countries participating in the G20 summit.
A reflection on the general atmosphere
After the group adopted its logo, which simulates the Saudi culture, the logo began to spread in various activities of life, as some government and private agencies participating in the group’s work adopted it by placing its logo and defining its roles in its work, and many buildings and their façades are also painted with the group’s logo, in addition to taxis. Which launched its first batches at the beginning of this year, which was covered in green and carried the logo of twenty. Many people also hung a “brooch” of the group’s logo on their clothes, as a form of pride and belonging.
Here, Engineer Salman Al-Qahtani, General Manager of the “Travel for Tax” group says: “There was an initiative by the Public Transport Authority to place G-20 logos on taxis … We rushed without hesitation towards responding and issued a decision to place the slogan” twenty “in its current session headed by Saudi Arabia on all vehicles belonging to the company ».
In an interview with Asharq Al-Awsat, engineer Al-Qahtani indicated that “it was supposed to be in place before the (Covid-19) pandemic, but the circumstances of the pandemic postponed its status until the return of life,” stressing that they are strengthening these initiatives led by the Kingdom at the global level, which made them from The first company to put the group logo.
The reflection was not only apparent in the facades of buildings and within the corridors of government and private agencies and third sector institutions and through conferences and the media. Rather, the work of the communication groups was the focus of discussion in the councils of Saudis of various sectors and groups, as their volunteer participation increased, which returned by conducting many studies, research and other Activities, in addition to participating in raising recommendations. Today, a large percentage of Saudi youth have had the opportunity to participate in the forums and activities of the group, such as the Youth Group (Y20), forums such as the Forum of Religions and Cultures, and many others.
For his part, Abdullah Abdul-Ghani, a consultant for public relations and communication, explained that although the “G20 Summit” is an important economic event that contributes to making the economic future of the world, and is dominated by the official character of dialogue among leaders to discuss solutions to the challenges that plague the world, but that Saudis took the initiative to impart the spirit of festive hospitality, which is one of the most prominent features of the Saudi personality, to express feelings of joy and pride, based on the authentic Arab and Islamic values, and to take pride in the national history rich with noble achievements and contributions to achieving justice, security and peace in the world. Abdul-Ghani pointed out that the aspects of interaction can not be limited, as social media platforms were dotted in green with the slogan “twenty” and pictures of the king and his crown prince loaded with phrases and messages of peace and love for the world stating that “Saudi Arabia is a global partner in making a sustainable future by adopting sustainable human initiatives.”
Abdul-Ghani added that the impact of the official humanitarian discourse of the Saudi leadership was reflected in the consolidation of understanding between peoples and intercultural dialogue, and raising awareness in the language of dialogue, as Saudi youth present themselves as ambassadors for this humanitarian approach, citing the high level reached by films produced on platforms. Social Media.
Abdul-Ghani told Al-Sharq Al-Awsat that the manifestations of hosting the summit were reflected in the daily life in the Kingdom in all its regions. Cars and even planes opened up to the sporting activity with the slogan of the Twentieth Summit. According to Abdul-Ghani, the level of interaction of the Saudis highlights the extent of their awareness of the Kingdom’s responsibility for leading an international demonstration, such as the G20, from which recommendations and initiatives are expected to play a role in global politics.
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