Tawuniya, the leading insurance company in the Kingdom of Saudi Arabia, and in partnership with the “Vitality” Group, announced the launch of the “Tawuniya Vitality” program for the first time in the Kingdom, the Middle East and North Africa, after successfully implementing it with leading insurance companies in 25 advanced markets in the field of health care around The world, and contributed to the integration of health and wellness benefits with insurance products, which benefited more than 20 million subscribers.
The “Cooperative Vitality” program is the first of its kind in activating the concept of the shared value of medical insurance products and strikes a balance between the health of individuals and the cost of insurance, as it works according to scientific foundations and practical experiments that have proven useful in enabling employees of companies to change their behavior by adopting better health habits, which supports performance. It raises the level of satisfaction, improves the work environment in general, reduces annual absenteeism and admission rates to the hospital, and then contributes to lower health care and insurance costs, while monitoring this by issuing periodic reports on the health of facilities participating in the program.
The “Cooperative Vitality” program has been designed to provide a distinctive experience for medical insurance clients by evaluating their health conditions, then setting health, physical and nutritional goals that are compatible with their level of health. It tracks their daily and weekly activities and activities and recommends them to take specific measures to help them move between 4 categories of health conditions starting with bronze. Then, silver, gold and ending with platinum, they are then rewarded for improving their health and wellness.
The CEO of Tawuniya Insurance Company, Abdulaziz Hassan Al-Bouq, said: We are proud to launch this program and to the strategic and exclusive partnership with the “Vitality” group, because it adds a new concept of medical insurance that Tawuniya launches for the first time in the Kingdom, and is in line with the Kingdom’s vision to raise the rates of exercise in society. To 40%, it also corresponds to the cooperative vision of enabling our society to progress safely and continuously towards the future, explaining: We are reinventing the medical insurance experience for clients and changing the way community members think about this critical component of their health, and we also assure that this program will make a quantum leap in the market. Saudi Insurance.
Al-Bouq added: With this partnership, the cooperative introduces what is called the concept of shared value of insurance products, which means that all relevant parties will achieve a clear and coherent benefit from the program, indicating that customers from companies and establishments benefit from an improvement in the health and performance of their employees, which will positively affect their productivity. Also, the members’ interaction with the program will contribute to improving their health status and thus protecting them from diseases. Moreover, the “Cooperative Vitality” program will play an effective role in improving the lifestyle of the Saudi society to become more active and healthy, especially as the survey conducted by the General Authority for Statistics in 2019 showed that about 80% of the Kingdom’s population is not practicing sports activity, while global statistics indicate that Physical inactivity, unhealthy diet, smoking and other negative habits lead to respiratory diseases, diabetes, cancer, and cardiovascular disease, which are responsible for 60% of deaths worldwide.
Al-Bouq stressed that by launching this program, we are looking forward to playing a fundamental role in the lives of our customers and our society, by changing the practice of medical insurance from merely paying claims for medical expenses, to partnering in the health and wellness of customers.
For his part, CEO of the Vitality Group, Barry Swartzberg, expressed his happiness with the launch of the “Vitality Cooperative” program and the introduction of a completely new approach to medical insurance that rewards people for their healthy lives. This new and innovative solution was developed through an exclusive partnership for the first time ever in Saudi Arabia between Tawuniya and Vitality Group, the world leader in integrating health and wellness benefits with insurance products.
Vitality Group CEO added: We take health and wellness concepts seriously. We believe that the Saudi insurance market and the Saudi society are currently ready to receive the “Tawuniya Vitality” program, which encourages people to take a more active role in managing their health, pointing out that “Vitality” is the largest platform for changing health behavior in the world with more than 20 years of experience with leading insurance companies in 25 markets, with more than 20 million members.
The program is managed through the “Tawuniya Vitality” application, which allows members to earn points in exchange for achieving their weekly and monthly fitness goals, which qualify them to receive rewarding rewards from the program’s partners. Participation in the “Tawuniya Vitality” program is currently available for medical insurance customers from the corporate sector. As the client’s employees over the age of 18 years, coordinate with the client’s insurance account manager to complete the registration procedures on the cooperative’s website and then download the “Tawuniya Vitality” application to start their journey with the program, and upon departure, the members will receive personal notifications, whether via text messages A short, email or mobile app relates to essential aspects of their health and activities, and these notifications will include reminders to achieve activity goals, to take checks and scheduled vaccinations, as well as to eat healthy food.
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