“Misk Charity” conveys the history of the Kingdom to the world...

“Misk Charity” conveys the history of the Kingdom to the world...
“Misk Charity” conveys the history of the Kingdom to the world...
The new artistic and aesthetic touches in the field of rooting and codifying history were evident in the cinematic work launched by the Prince Mohammed bin Salman Foundation (Misk Charity), which employed the line of His Majesty King Abdulaziz bin Abdul Rahman – may God have mercy on him – along with mixing the original oud melody with the melodies of the Saudi Ardah. For the poem “Najd Shamet”, and writing notes that can be played back by any orchestra.

It was noteworthy that there was a completely new musical touch in the work of “Rasmin al-Ulumna”, in addition to employing the image of the unified – may God rest his soul – on his horse, in which he opened Riyadh in a slogan embodying the idea and content of the “Misk Charity” campaign to celebrate the Kingdom’s 90th National Day.

Recruitment of the Saudi Arda

The youth of the “Misk Charitable Foundation” were inspired by the name of the work “Rasmin Our Sciences” from the famous Saudi poem “Najd Shamet”, by the poet Fahd bin Dahim, which directed the Custodian of the Two Holy Mosques King Salman bin Abdulaziz to recite its verses in the popular Ardha, so that their creativity to employ visual and audio materials Which combines originality and modernity to present an original historical work in the spirit of the new generation.

The “hawk of the island” is present with his horses and his handwriting

The work team at “MiSK Charity” employed the image of King Abdulaziz on his horse, “his servants” that accompanied him on his trips and travels, and adopted it as an official slogan in the campaign materials.

The graphic designer, Maryam Bawazir, in cooperation with her colleagues, created the simulation of His Majesty the King’s founding line in the name of the artwork “Rasmin Our Science,” by drawing it manually from the signature of His Majesty. By employing curves and reproducing some letters by reviewing the founder’s approved documents in the King Abdulaziz circuit, then converting them into a digital font. In a scene in which the visual identity of the hero and founder of the Saudi state is complete.

Rooting folklore in a global musical work

As part of the integration of the cinematic work, the musical instrument came to work in an exceptional form, in which the tune of King Abdulaziz “Najd Shamat” was employed in all its details, for the first time in an audio product that was fully played with orchestral instruments, with the idea and supervision of the young musician “Muhammad Al-Jaribi” in cooperation with the musical producer Othman Aba Hussain, as notes have been written that can be played back by any orchestra.

In addition, the oud was used in the melody of the popular heritage “Najd Shamat” to reflect the meanings of the clips that show a tour of King Abdulaziz – may God rest his soul – between the manifestations of the current intellectual and urban progress of the Saudi state, to provide a more harmonious and aesthetic imaginative experience for work scenes in accordance with international standards for artistic and cinematic works. .

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