A famous car company announced the withdrawal of a promotional advertisement for a new technology in its latest cars, in which the Egyptian star Amr Diab appeared, after Some considered it “offensive and inciting harassment”.
The company said, in a statement posted on its social media accounts, that it “is keen on the feelings of all the communities in which it operates, and the company does not tolerate harassment in all its forms.”
The scene that sparked controversy
She added, “We understand Negative interpretation of a scene He appeared in the latest TV commercial for the car in Egypt.
In an advertising video for the car, the beloved artist, nicknamed “The Plateau”, appeared as the new brand ambassador, who is He drives a car and then suddenly a girl passes in front of himBefore hitting her, he stands and takes a picture of her through the car mirror (a new technology provided by the company), and then reads the slogan: “Capture every beautiful moment.”
The ad was met with great criticism among the pioneers of the communication sites, as a large number of them considered it an infringement of privacy for allowing pictures to be taken without permission, in addition to considering it contrary to family values and urging harassment.
On the other hand, the company explained that “the scene highlights the Connected cam feature, a compact, high-resolution camera designed to capture unique driving moments, in addition to improving the safety of the captain of the boat.”
It is noteworthy that the new advertisement was presented at the beginning of this month, in which Diab presented a song written by Ayman Bahjat Qamar, composed by Muhammad Yahya, and directed by Tariq Al-Arian.
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