Driven by its diversification strategy, Apple becomes the most valued brand in the world

Driven by its diversification strategy, Apple becomes the most valued brand in the world
Driven by its diversification strategy, Apple becomes the most valued brand in the world

Apple is the most valued brand in the world, ahead of Amazon and Google, according to a study published Tuesday by the specialist firm Brand Finance, which notes more generally the good resistance of technological brands in the epidemic context. A brand is above all an intangible asset, which is why we try to give it value, explains AFP Bertrand Chovet, Managing Director of Brand Finance France. This value is based in particular on the brand’s revenue forecasts or its strength, that is to say the investment in marketing or its reputation.

Thus, in 2021, the Apple brand recovers its title of the most valued brand in the world for the first time since 2016, driven by its diversification strategy, underlines the firm’s study. Its value, as valued by Brand Finance, increased 87% to $ 263.4 billion.


Article link https://www.en24news.com/131067/2021/01/driven-by-its-diversification-strategy-apple-becomes-the-most-valued-brand-in-the-world.html

[ source link ]
http://news.aniamey.com/h/101545.html

#Driven #diversification #strategy #Apple #valued #brand #world

- Advertisement -

These were the details of the news Driven by its diversification strategy, Apple becomes the most valued brand in the world for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.

It is also worth noting that the original news has been published and is available at en24 news and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.

PREV Israel reports first case of monkeypox, suspects others
NEXT Indian PM Modi to hold bilateral with Biden, attend Quad summit in Tokyo