what new life for the neo-retiree Donald Trump?

Donald has not been President of the United States for 24 hours.

The billionaire has let the mystery hang over his projects while multiplying the avenues, between desires to continue in politics, invest in the media or resume his real estate business.

For Donald Trump, retirement after four years at the head of state? Party in Florida just before the inauguration of his successor Joe Biden, the outgoing president has kept the mystery about his plans. He multiplied the tracks between returning to the head of his company, investments in the media or capitalization on his political base.

New Yorker by birth, the ex-president therefore chose the “Sunshine State” to begin his life after the presidency. At 78, he could just be spending happy days in his luxurious Mar-a-Lago residence in Palm Beach, playing golf, his great passion, surrounded by his daughter Ivanka and son-in-law Jared Kushner, who have purchased a property. not far. All while taking advantage of the benefits vested in former presidents: comfortable retirement, lifetime protection by the “Secret Service”, offices in Washington, etc.

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He settled for an enigmatic “I’ll be back somehow or other” during his last speech at Andrews Army Base, just before flying to Florida.

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The day before, he had also chosen to let the suspense hover in his farewell video: “Now, as I prepare to hand over power to a new administration on Wednesday noon, I want you to know that the movement we have launched is just beginning “.

“Given the egocentric personality of Donald Trump, it is difficult to imagine Trump leaving public life,” said Virginie Herz, international columnist at France 24.

Joe Biden’s inauguration: what will become of Donald Trump after leaving the White House?





A new political party ?

According to the Wall Street Journal, the American president would have spent the last days of his presidency discussing with his relatives the possibility of creating a political party outside the Republicans. Donald Trump would have set his sights on the name of “Patriot party”, the party of the patriots.

Donald Trump would have been disappointed at the lack of support from several Republican leaders since the Capitol riot. Although declining in public opinion, the former president retains solid popularity in the Republican base, according to the latest polls.

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The bet could however be risky: in the United States, “the third parties have never played a major role at the national level”, recalls the Wall Street journal. Because it is 2024 that Donald Trump would have in sight and the idea of ​​repeating the feat of Grover Cleveland, the only American president to have served two non-consecutive terms, at the end of the 19th century.e century.

“Many of his supporters here in Florida hope for the creation of this third party around Donald Trump. They are convinced that the tens of millions of Donald Trump voters would be ready to desert the Republican party”, relates Emmanuel Saint-Martin, envoy France 24 special in Florida.






“Crush Fox News”

Before entering politics, Donald Trump was first and foremost a business mogul and media figure. In the 2000s, he made a solid place for himself in American homes thanks to the reality TV show “

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The Apprentice”, where he staged in his favorite role: his own, a self-proclaimed “self made” man “.

“He planned to crush Fox News,” explains the Axios news site, noting that the break was consumed between the 45e President of the United States and the Conservative Channel since the evening of November 3. Donald Trump’s former media favorite had the boldness to attribute the key state of Arizona to Joe Biden before other channels, causing the billionaire’s fury.

According to the pure-player, the president would go for an online subscription-based media, less expensive to set up than a conventional channel. He would capitalize on the listings of his supporters by offering them a monthly subscription rivaling that of Fox, which is around six dollars.

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The ex-president could also be tempted to collaborate with more established conservative television networks, such as One American News Network (OANN) or Newsmax, which Donald Trump preferred to Fox News in the last months of his presidency. .

>> To read also: One America News, the small disinformation channel that feeds Trump’s tweets

His business is in turmoil

One thing is certain, however: Donald Trump will regain control of his family business, left in the hands of his children during the presidency, the Trump Organization. But Trump’s four-year mandate, marked by extreme positions and the last few weeks marred by the assault on Capitol Hill by his staunch supporters, made the dynasty’s business perilous.

Before he became president, “the Trump brand was very powerful,” said Melissa Aronczyk, professor of communications at Rutgers University in New Jersey. “It was a successful commercial brand,” a symbol of luxury “, wealth and success. From luxury hotels to posh real estate and golf courses, the Trump name is omnipresent in the entities of the Trump Organization, headquartered in the Trump Tower in New York City on the iconic 5e Avenue.

But that era is over.

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The Trump brand is now “toxic” because associated with chaos, racism, summarizes Tim Calkins, professor of marketing at the Kellogg School of Management at Northwestern University, to AFP.

Since the violence on Capitol Hill, bad news has accumulated. Many companies have cut their ties or distanced themselves from Donald Trump and his family holding company. Signature Bank has started to shut down accounts for the president, while Deutsche Bank no longer wants to do business with him.

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The 2022 PGA Golf Championship will not take place at the Trump National in Bedminster, New Jersey.

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The Royal and Ancient Golf Club, the governing body of world golf, has announced that the Trump Turnberry complex in Scotland, where the British Open has already been held several times, will also not be hosting this major tournament anytime soon. golf world.

As the group is not listed on the stock exchange, the accounts are not made public. According to Forbes magazine, the Trump empire generated nearly $ 2 billion in revenue between 2017 and 2019, but is now dragging a debt of some $ 400 million.

“A tiny percentage of my net worth,” said Donald Trump last October, according to the Washington Post.

And if justice gets involved ?

Finally, it is perhaps justice that could definitely spell the end of the affairs of the former president.

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The judicial horizon appears to be particularly bleak and on January 20, he again became an American litigant like any other.

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The Mueller report on the Trump clan’s ties with Russia had not led to anything concrete except for an accusation of obstruction of justice, which could rebound without Donald Trump’s immunity.

Several charges of tax evasion also exist, whether at the federal level or in New York State.

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The 45e President of the United States could also face prosecution for breaking campaign finance laws. Her former lawyer Michael Cohen was sentenced to three years in prison for this reason for his role in the case of payments to former porn actress, Stormy Daniels.

Other pre-presidency business will resume. He is thus being sued for defamation by a woman whom he called a “liar” after she accused him of rape.

Finally, it remains for Donald Trump to face his second impeachment trial. He was formally indicted by the Democrat-controlled House of Representatives for “inciting insurgency” following the attack on Capitol Hill. It is now up to the Senate to judge the outgoing president.

For Trump to be found guilty, the Senate will need to sentence him by a two-thirds majority. But will Democrats and Republicans be able to unite against the former president? Between this indelible stain and a possible ineligibility, the procedure would have the potential to nip in the bud all the projects that Donald Trump would nurture today since Mar-a-Lago.

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