On Friday, the sale of Lidl smart home products will take place under the Livarno and Silvercrest brand names. The chain recently put the page with the offer online. During a promotional period, the products are available in physical stores, after which the focus will be on online sales.
That says David van Holsteijn to tech website Tweakers. At Lidl, he is responsible for all non-food products, both on the site and in the store, and therefore also for the new smart home range. Lidl starts with thirteen smart home products, including LED lamps, motion sensors, door and window sensors and smart sockets.
The reason that the supermarket chain is plunging into the smart home market is that that market is growing. “People come into contact with it more and more. In our opinion, the customer is ready for a smart home at attractive prices. We want to make it accessible to everyone. ” Lidl faces stiff competition. Ikea, among others, is investing heavily in the market with its Smart Home division and the Swedish superpower also focuses on ‘interesting prices’ with lighting as the basis for a wide range. In addition, Philips Hue is an established name and price fighter Action has also discovered the smart home market, with LSC Smart Connect. Just like Hema.
In contrast to Action and Hema, Lidl develops its own products. “We have our own development team and deliberately not opt for an external supplier to guarantee quality and safety. We also developed the app ourselves ”, claims Van Holsteijn. The products work via the so-called Zigbee 3.0 protocol.
On privacy concerns about where data ends up, he says: “We work with Microsoft certified Azure servers located in Europe.” According to him, the Zigbee devices are more energy-efficient than smart home products that work via WiFi and he also mentions the advantage that they do not burden WiFi networks and that the connection is potentially more stable. Other devices with the Zigbee protocol can also connect to Lidl’s products. This also works the other way around, to link existing base stations from, for example, Ikea and Philips Hue with lamps and sensors from Lidl.
The Lidl Home app works on iOS from version 9.0 and Android from 5.0. Lidl’s platform supports the Google Assistant, no plans to expand with Amazon Alexa and Apple’s Siri. There are plans to expand the product range, however. Initially this consists of thirteen products, but new products will follow sometime in the beginning of next year. David van Holsteijn does not yet want to say what these are, except that it concerns smart home devices ‘for inside and outside’. Outdoor lighting thus seems a logical candidate, as Ikea and Philips Hue already offer.
Sales will start in stores and the webshop in the Netherlands from 27 November.
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