Ramzi Al-Najjar … the departure of the “advertising and media giant”

A state of humiliation quickly crept up on social media by personalities and workers in the advertising and media sectors, and everyone who knew the researcher and advertising man Ramzi Al-Najjar, who died today, after being infected with Corona. At the age of 68, the Lebanese academic death was absent at dawn at the “Rizk” hospital, after complications from the epidemic, after entering the intensive care unit. Al-Najjar, who has been described as “the giant of advertising and media” in Lebanon, and as “the father” of these two fields, is considered one of the most prominent figures that contributed to the rise and manufacture of advertising and media in Lebanon. Al-Najjar began his journey as an academic. He holds an MA in Mass Communication, and a BA in Comparative Literature and Education from the American University of Beirut. The International Advertising Association »in Lebanon, and participates in the establishment of the« Faculty of Advertising »in the« Lebanese Academy of Fine Arts »and« the University of Balamand ». Al-Najjar was known for his leadership and creative ideas that left and still have an imprint in the world of advertisements and television. Who among us does not remember the “distinguished” program that was shown in the 1990s on the LBCI screen (presented by Giselle Khoury), and at that time it was considered one of the most popular cultural programs that test the general information of the participants, It is always given by the example that the TV did not know a similar program that is informative and enthusiastic and can attract the viewer at the same time. And who among us does not mention the promotional clip of “Lebanon TV” “Father for grandfather” which the carpenter put his fingerprint on, and is classified among the iconic tapes that printed the world of television in Lebanon. The late has published several books, most notably: “Think on Paper” (2018), “Movement and Silence: Media and the Judiciary” (2016), and “Point of View and Travel: Media, Communication and the Arab Spring”, (2012), in addition to many studies and analyzes about The world of the advertising industry. Known for his gentleness, fluent fluent language, and innovative ideas, which still resonate. With his loss, Lebanon is losing one of its flags in the world of advertising and television, and there is no doubt that the caravan that inherited it on social media, from media and advertising faces and from people who knew him closely, headed by his brother, writer Marwan al-Najjar, may suffice to indicate the great position that Ramzi occupied Carpenter in the media and advertising scene.

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