The latest iPhone 12 models seem to be an instant hit in China with people lining up outside to buy Apple’s flagship store in Beijing. Despite the tensions between China and the US, Chinese consumer sentiment is not materially influenced by Donald Trump’s anti-China stance.
As a report of the South china morning post“Compared to the iPhone 11 series of the previous year, the iPhone 12 series in China has a strong demand.” The report goes on to say that this increased demand for 5G-enabled iPhones despite “tough competition” is evidence of the continuing trend Power Apple must bring to Chinese consumers even though tensions with the United States have intensified. “China is one of the largest markets for iPhones in the world. TF Securities International’s analyst Kuo Ming-Chi estimates that China will account for up to 40% of global demand for the iPhone 12 Pro.
The new iPhone 12 costs more in China than in the US due to local taxes and tariffs. Despite higher prices, people in China are spending even more to be among the first to get their hands on the new iPhones. In fact, on the first day of sales, some people even sold brand new iPhones for up to 1,000 yuan (about Rs 11,000) more to buyers waiting in line at the Apple Store.
One of the reasons for the demand in China could be the new compact size of the iPhone 12 Mini. The South china morning post One buyer quoted: “Android phones are often too big. The iPhone 12 pays homage to the classic iPhone 5s and is much lighter and thinner. The user experience is also much better than on Android phones. ”
This is interesting as people are paying almost double the price of Oppo 5G enabled Android phones. Xiaomi, Huawei and Chinese players for size and experience.
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