Half dressed or half naked? Only in 2020 would such...

The past few months have certainly been disconcerting and complicated for all of us.

Due to the COVID-19 pandemic, many people were forced to work from home, something completely new in their daily lives.

We are always told that we should see the positive side of things and, as difficult as it may seem, there is also here.

Working from home means sleeping late, not having to face the traffic and not having to sacrifice the comfort of a casual outfit for a suit or something more formal, right?

credits: Henri Vézina

“data-title =” Half dressed or half naked? Only in 2020 would an advertising campaign like that – half dressed or half naked? Only in 2020 would such an advertising campaign make sense – SAPO Lifestyle “>

Half dressed or half naked? Only in 2020 would an advertising campaign like this make sense
credits: Henri Vézina

Since, since face-to-face meetings were replaced by virtual meetings and videoconferences, professional attire came into being only from the waist up.

Who has never done a videoconference all arranged from the waist up, but wearing some slippers, has not yet explored all the possibilities of this 2020.

It was in this new context that the Canadian clothing brand Henri Vézina launched the recent ‘Work From Home’ collection, encouraging its customers to save and buy only the top of the suit.

credits: Henri Vézina

“data-title =” Half dressed or half naked? Only in 2020 would an advertising campaign like that – half dressed or half naked? Only in 2020 would such an advertising campaign make sense – SAPO Lifestyle “>

Half dressed or half naked? Only in 2020 would an advertising campaign like this make sense
credits: Henri Vézina

The advertising campaign, created in partnership with the advertising agency Dentsu, is very illustrative and is giving a talk.

It shows men in formal wear from the waist up and nothing more than underwear and slippers from the waist down.

Will this trend also catch on here?

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