The platform, known simply as “Facebook Dating,” is designed to help Facebook users find partners through common things like interests, events, and groups. If you want to register for the service, which has its own area in the Facebook app, you have to set up a Facebook dating profile.
After registration, Facebook users can share personal “stories” in their dating profile as well as stories from their main Facebook or Instagram account. “(Accept the end quote here?)
There is also a “Secret Crush” feature that allows users to choose nine Facebook friends or Instagram followers that they are interested in. If either of these people selects you as their crush too, a match will be generated. Here’s a bit more on how it all works.
Julia Portelly, a 26-year-old public relations consultant, told CNBC that she will definitely “browse” the new dating service, even though she doesn’t use Facebook much these days. “I wonder if she [Facebook] will bring something completely new into the game or just pinch features and reuse them? “, she said.
Unlike other dating services like Tinder, Hinge, and Bumble, the Facebook dating feature is completely free and does not offer a premium offer.
Dating has been troubled by the coronavirus pandemic, with bans and social distancing measures making in-person appointments difficult in countries around the world. Politicians were faced with tricky questions on this matter. British Prime Minister Boris Johnson said last week that “indoor sex” is banned for couples living in separate households in certain parts of the country.
Facebook said it was in the process of introducing a feature that would allow singles who match on Facebook Dating to video chat.
First announced at Facebook’s F8 developer conference in May 2018, the dating feature launched in the US in September 2019, instantly sending shares in Match, which owns the dating app Tinder, up 4.5%. The service is now available in 52 countries worldwide, including 32 in Europe.
Facebook claims the platform has generated 1.5 billion games in 20 countries since it was launched. The company didn’t immediately respond when CNBC asked how many of its users had chosen Facebook Dating.
Shaz Younas, CEO and founder of the Muslim dating app muzmatch, said Facebook dating has been a bit of a “not an event” so far.
“Match Group stocks fell when they were announced but rebounded quickly,” said Younas, a former investment banker at Morgan Stanley. “Facebook branding is not great, but not to be underestimated.”
“Facebook’s ability to… compare people based on their actual behavior is unparalleled. This is a real benefit to them that no one can match. Even if 1% of their user base are using it, it’s still a hugely successful product based entirely on. ”As has been demonstrated in the dating world, dating app members are often on multiple platforms. So anything normalizes people who use dating app products also helps the sector. ”
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