Why Meghan Markle, Prince Harry’s activism is a risky move

Also, keep in mind that the show has also managed to turn Mel B, Piers Morgan and Sharon Osbourne’s careers in the US into professional mouth-to-mouth careers. Last month, however, it was a very, very surprising face that appeared at the competition to seemingly bolster her image: Meghan Duchess of Sussex.

She wore a fancy camel blouse and sent a message of support to candidate Archie Williams, who had previously been wrongly imprisoned for more than 37 years. Her elaborately arranged collection of candles was in her cream-colored living room in Santa Barbara.

In a year when the royal status quo wasn’t neglected so much as it fell by the wayside, this was a first like no other, the opening event of a one-time senior member of the House of Windsor with a U.S. prime Time TV Talent Show.

(Let’s pause for a moment and imagine Her Majesty’s face as a pinstripe courtier poked his head through her door to tell her that her daughter-in-law had just appeared on the same show as Simon Cowell.)

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Meghan’s AGT Star Turn was just one of the numerous video appearances former HRH and husband Prince Harry have made in the past six weeks. Her beige sofa was as ubiquitous in the media as a Bachelor Evictee with a new tan for Spruik.

A few highlights: Meghan enjoyed a garden with the feminist icon Gloria Steinem; appeared twice as part of capital Magazine’s invite-only Digital Confabs (one price of $ 18,000 per capita and the other a comparable bargain of $ 2,369 for a ticket); Both Sussexes were on the time The magazine’s 100 list and a taped video to mark the honor as an opportunity to dive headfirst into the US presidential election. and recently enjoyed a konfab with Nobel Prize winner Malala Yousafzai.

The Sussexes have also said during other notable video appearances that the Commonwealth must grapple with its “unpleasant” history, including the slave trade, and discuss “structural racism” in Britain.

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In her guise as a West Coast activist par excellence, her to-do list also included tackling online hatred, social media addiction, racial injustice and climate change.

Overall, it’s a formidable agenda driven by their core beliefs, but there’s a deeply ingrained problem with their current strategy.

Time and time again, we’ve seen the Sussex people speak eloquently and passionately about issues, drawing global attention to them and generating media interest … just so they could unsubscribe and tackle the closest of their causes.

Despite all their urge to make the world a better place, they look more and more like they’re just healthy and angry, which means another call to Zoom.

Sure, maybe Harry and Meghan have tacitly completed their (I suspect) His’n’hers studies. MacBooks purred as they devised specific solutions and strategies to address root causes that mattered to them. But if so, they still have to show the world.

And that’s a risky strategy.

The Duke and Duchess’ new life – and the new brand – is based on the image of them as dynamic change makers and leaders, two people at the forefront of a global wave of basic go-goodery.

Almost all we’ve seen is to sit on their sofa and seriously point out society’s problems without giving a single original or practical answer.

Their hearts may be in the right place, but their brand is now taking on a distinctly pessimistic hue. Every time their faces appear on a screen, it triggers Pavlovian expectation that the audience will deliver another wide-eyed demi sermon on the contemporary evils of the world.

Here’s the thing: this model of activism will only work so long. Real visionaries not only point out obstacles or problems with steady rotation, but get stuck in solving those obstacles. If the Sussexers still want to grab coveted invitations to prestige events a la capital and timethey actually need to start gaining some tangible success for their famous names.

If they don’t, they are just fueling the fire of the critics who cast them as amateur Obamas.

Compare all of this to the approach of William and Kate, the Duke and Duchess of Cambridge. They, too, have recently stepped up their official engagements and pushed their pet concerns forward. for him climate change and environmental protection and for them early childhood development.

Check out Williams’ celebrity EarthShot award of $ 100 million and Kate’s parenting survey on the five big questions, both revealed in carefully coordinated public relations campaigns. Both are projects that have been carefully thought out and executed before being implemented with precision at the NASA level.

Yes, none of the Cambridge’s campaigns are going to set the world on fire or are particularly brave or exciting, but they are going to make a noticeable difference that the Sussexers haven’t quite achieved.

In addition, William and Kate’s projects are inherently optimistic. The underlying message is that change is impossible.

Essentially, William and Kate are busy on their legacy projects, while Harry and Meghan seem to spend their days re-setting their iPhone ring lights and fluffing their sofa cushions in preparation for their next cozy chat.

All of this is further complicated by the fact that the couple are one Dance with the stars Guest place from dangerous overexposure. The attraction of kings lies in the fact that they are precious and rare goods. If the queen’s grandson and daughter-in-law seize media opportunities similar to those of the residents of the real housewife’s universe, there is a risk that their inherent brand equity will be seriously discounted.

After hitting the six month mark in California, what sets Harry and Meghan apart about their approach is how ambitious it is. However, the challenge they now face is making all of these conversations a reality.

However, if there is an asset that is highly valued in its new home state, it is in full swing. Just ask Simon Cowell and that teenage ukulele player.

Daniela Elser is a royal expert and writer with over 15 years of experience working on a number of leading Australian media titles.