(Agence Ecofin) – Jumia wants to satisfy African consumers who are increasingly adopting online shopping with the current context of Covid-19. For this purpose, the company is looking for Chinese suppliers with regard to the quality of their products, their low prices, but above all their large production capacity.
Sam Chappatte, the CEO of the Kenyan branch of Jumia, the African e-commerce platform, said it is looking to increase partnerships with Chinese suppliers in order to increase its revenue.
In an interview granted on October 15, 2020 to Xinhua – on the sidelines of Jumia’s launch of its first Africa Food Index, a publication that shows the impact of Covid-19 on food trends in Africa, influenced by online food deliveries – he explained that “ Chinese companies offer products that are very relevant to African consumers because they are affordable and of good quality ».
According to Sam Chapatte, Jumia is currently one of the most popular online shopping platforms on the continent due to reliable and affordable product storage. He indicated that she has ” the infrastructure and technology needed to enable Chinese manufacturers to reach their consumers in a convenient way ».
Beyond the low price and the good quality of their products, Chinese companies also have a large production capacity which will allow Jumia to effectively meet the needs of the greatest number during this context of the global Covid-19 pandemic, which driving the growing adoption of online shopping by Africans.
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