Government ban unleashes cheese war with businessmen

Government ban unleashes cheese war with businessmen
Government ban unleashes cheese war with businessmen

The decision of the government of suspend the sale of 23 cheeses and two yogurts out of 19 brands that did not comply with regulations is a “historic” action with which the new Quality Infrastructure Law for the benefit of the consumer, said the head of the Profeco, Ricardo Sheffield Padilla.

Defending the measure, he said the new law was applied to prevent deception.

“As is the case of some yogurts or supposed cheeses, or mislabeled cheeses, we are before the application for the first time of the new law,” he said during the inauguration of Expo Antad Alimentaria México 2020.

He explained that the action allows a new door to be opened in defense of consumers through information as an instrument “that empowers us.”

It also reads: The Lala and Philadelphia brands reject Profeco’s suspension of cheese sales

The Quality Infrastructure Law, which was published on July 1, 2020, in its article 3 numeral XI says:

“Order the suspension or prohibition of the commercialization of goods, products and services, including the immobilization of the same to prevent their commercialization, as well as establish the measures aimed at protecting consumers of those goods, products and services of which there are non-compliance with the Official Mexican Standards “.

For Sheffield, Article 3 was applied when the communiqué was issued on October 12, in which the Ministry of Economy and Profeco announced that the marketing of cheeses of certain brands was suspended.

It consists of 23 cheeses from the brands: Fud, Nochebuena, Premier plus, Zwan, Caperucita, Precissimo, Burr, Frankly, Selecto Brand, Galbani, Lala, El Parral, Portales, Walter, Sargento, Covadonga, Aurrera and Philadelphia, and the Danone Bene Gastro yoghurts, and Danone natural, to drink.

It also reads: Suspension of the sale of cheeses and yogurts is unfounded and irresponsible: Coparmex

The decision was based on the fact that they claim to be cheeses despite having vegetable fats, they have milk proteins with caseins without detailing it, or they gave less content.

Data from the Euromonitor firm indicate that the consumption of national cheese is more than 400 thousand tons and on average a person eats six kilos a year.

Mexico is one of the top 10 cheese producing countries and the most popular are oaxaca, manchego and panela.

Firms reject ban on dairy sales

The companies Lala, Mondelez, Danone and Fud rejected the prohibition to sell dairy products ordered by the Federal Attorney for the Consumer (Profeco) and reported that they are arguing with the authority to demonstrate that the food complies with the law.

Individually, they indicated that they comply with the rules and affirmed that the suspension of authority is unfounded and affects the reputation of the brands.

It also reads: Government prohibits Fud, Christmas Eve, Little Red Riding Hood, Lala and Philadelphia from selling cheese for breaking rules

“It generates surprise and bewilderment to our company, since it is unfounded and damages the reputation of our brand. The authority did not promptly notify the company of the start of the administrative procedure for said order, ”Mondelez explained.

He added that they have evidence in which the Profeco laboratory, on September 25, issued favorable results of the quality study it carried out on its product, thereby validating regulatory compliance.

Lala added that Profeco’s observations in the article in its magazine last April refer to the fact that the country of origin of the product was not clearly indicated, an issue that was addressed and resolved in a timely manner.

Fud Mexico said that its products comply with the regulations and that all its cheeses are 100% dairy. According to the brand, it is in contact with the authority to confirm compliance with what is declared on its labeling.

It also reads: Memes rain on social networks before the suspension of cheese sales

Danone reported that in view of the ban, the labeling has already been corrected, thereby meeting the authority’s recommendation.

Business support

The decision to suspend the sale of various brands and types of cheeses and yogurts gives inaccurate data in an irresponsible way and damages the reputation of the companies, said the president of Coparmex, Gustavo de Hoyos.

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