TikTok, a popular next-generation social network based on short music videos, has been widely talked about due to the economic war between Beijing and Washington. But it can also lead to great stories, sometimes unusual.
It’s a story that starts with chance. More precisely, a car breakdown, which led Nathan Apodaca, 37 years old and a resident of Hidaho, to take the road on a longboard to go to work, on September 25.
He then films himself on the road, standing on his board, cranberry juice in hand, to the sound of “Dreams” by Fleetwood Mac, and publishes the video, after all rather banal, on his TikTok account.
>> The viral video on TikTok:
@420doggface208 Morning vibe ##420souljahz ##ec ##feelinggood ##h2o ##cloud9 ##happyhippie ##worldpeace ##king ##peaceup ##merch ##tacos ##waterislife ##high ##morning ##710 ##cloud9
♬ Dreams (2004 Remaster) – Fleetwood Mac
But the joy of living of this father and the “feel good” atmosphere of the video appealed, and from banal, the video quickly became viral. From the first hour, powered by TikTok algorithms, it is viewed more than 100,000 times. She now has more than 40 million views, and unwittingly, Nathan Apodaca then launched a real cult.
Ephemeral star
Thousands of internet users followed him, imitating or reinterpreting the scene as is customary on TikTok. So the Fleetwood Mac hit, released in 1977, is getting a makeover. The track reached new heights in the charts, and a hit like never before in streaming.
Result, from modest creator on TikTok, Nathan Apodaca becomes a real star. To the point that he will even have the opportunity to meet singer Mick Fleetwood during an interview with the BBC, and is offered a new vehicle by the brand of the drink he consumes.
This story can, however, leave one wondering about the virality, and sometimes the loss of control, of content innocently posted on social networks. And ask about the mechanisms that can thus lead creators of content without much pretension to be propelled to the rank of celebrities, often ephemeral.
Katja Schaer / jop
Source link by https://www.rts.ch/info/sciences-tech/medias/11678310-limprobable-viralite-dune-video-feel-good-sur-tiktok.html
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