Absolutely starts the campaign “It’s in our minds”

Absolutely starts the campaign “It’s in our minds”
Absolutely starts the campaign “It’s in our minds”

12. November 2020 von Melita Kiely

Pernod Ricard’s Absolut Vodka has launched a new campaign featuring numerous famous faces including British musician MNEK.

Absolut has launched a new global campaign called It’s in Our Spirit

The campaign with the title “It’s in Our Spirit” is aimed at consumers of legal drinking age (LDA) and Generation Z and is looking forward to people being able to make personal contacts again.

American actress and social activist Tessa Thompson can also be seen in Our Spirit. Taiwanese singer-songwriter Jolin Tsai; and player Ricki Ortiz.

The campaign made its debut in the UK earlier this month with a TV commercial for advertising company BBH Singapore.

The ad, running in key markets around the world, underscores the desire to come together, be more inclusive, and have meaningful conversations.

Charl Bassil, Marketing Vice President of Absolut, said, “We are essentially a social brand. We have made it our business to bring people together.

“We believe the most amazing things happen when you meet in real life. Our lives are greatly improved when we meet people from different horizons and these moments create better understanding, inclusion and collaboration. It absolutely wouldn’t be the brand it is today without the very diverse people it has worked with over the years. ”

Click the video below to view the “It’s In Our Minds” ad.


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