Sometimes it’s best not to mess with tradition. And this strategy has paid off for Ali Rauf, who won the emerging designer award in the Myer Fashions on Your Front Lawn competition on Melbourne Cup Day.
Geelong-based Rauf, whose label is called Birdskin, won the award after reaching the finals for the past three years. “It took a few seconds to even register that it was my name [being read out], ”Is said.
Usually the award is judged in real life on the Flemington stage, but this year, due to COVID-19, judges made their decision based on sketches and a video diary filmed by each finalist to document the design process.
Rauf, a trained embroiderer who studied at Cambridge University and Deakin University, wanted to create a design that “balances structure and lightness” and enlisted the help of Australian pleated house Specialty Pleater in Williamstown.
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