A lady’s story with e-commerce – Emad El-Din Hussein

Posted in: Thursday, October 7, 2021 – 8:25 PM | Last update: Thursday, October 7, 2021 – 8:25 PM

I know an Egyptian woman who no longer goes to stores and malls, but rather buys almost everything through e-commerce using her mobile phone, and that is why she was shocked on Monday evening, after most social media was disrupted worldwide.
This lady, until about a year ago, used to go at least once a week to one of the regionally famous commercial chains, to buy home storage of almost everything. She goes again to the groceries around the house to buy quick companions, maybe once or more per month to the fish and bird market to buy what she needs, and maybe once every six months to buy clothes for the family.
Most of these trips are stopped by up to 90%, after this lady discovers that there is a magical treasure called e-commerce.
She only needs to hold the mobile, access the various applications, choose what she wants, then pay with her credit card, and everything ends with the push of a button, and what she requests comes to her through the representative of this or that company.
Until recently, I thought that online shopping was limited to some durable goods such as refrigerators, washing machines, and air conditioners, or to sending books from international platforms located especially in America, but I discovered that it includes literally everything, when I learned from this lady that she had bought tomatoes, lemons, cucumbers, potatoes and other things. vegetables via this apps.
She says that this method is very convenient and saves money, time and effort, and most importantly, “negotiating” with sellers in different markets.
She no longer needed to go to the major chain stores, which she used to go to weekly or even monthly. You can find everything you need in the electronic market. Examine the goods well, make sure of the specifications and price, compare them with the prices in the traditional markets, and then decide to buy.
She also discovered that there are more savings compared to traditional shopping.
The delegates come to her daily, handing her the goods from the door, and they do not need the password or the code, which the company sent on her mobile phone. This representative is somewhat trained not to ask for a tip, unless the buyer decides to pay it on their own.
This lady has discussed the philosophy of this method more than once, and my previous opinion was that it deprives the buyer of inspecting the goods on the ground and the details, and the customer may be surprised that the goods are “flawed”, after he has paid the price in advance.
The lady told me that there are indeed errors, but they do not exceed 5%, and that when she discovers errors or defects in purchases, the system guarantees her the return and replacement of the goods within a specified period of time, but the most important thing from this woman’s point of view is that e-commerce is very saving for individuals, and the meaning learned The middlemen in the traditional trade earn a lot at the expense of the consumer, while in the new trade there are not many intermediaries, and the most important link is the representative who delivers the goods from the store to the consumer directly. I also learned that there are companies that have become dependent for 90% of their activity on e-commerce, and therefore have closed most of their headquarters, and content themselves with a small office in addition to the stores, or delivery directly from the original product to the consumer through the representative of this company.
Last Monday evening, this woman was very shocked, when most of the social media applications stopped, and she began to think of difficult scenarios for her, and will she have to return again to crowded and random markets, and drive from home to the big market, and return to sympathy with sellers in small markets? !
The lady was very happy when these means returned to work again after a 6-hour hiatus, but she began to think what if this happened again, and what if it lasted more than six hours?!.
The very important point that the lady told me is: Why is there not a purely Egyptian platform in e-commerce, why do we leave this important market to foreigners, with great profits, and why do the state and the private sector not think about this matter?
Where is the Egyptian platform?



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