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Hind Al Soulia - Riyadh - JEDDAH — Samaco Automotive Company, the exclusive dealer for Lamborghini cars in Saudi Arabia, announced the launch of Lamborghini “Huracán EVO” 2020, in conjunction with the official opening of Lamborghini Jeddah Center within the Lamborghini brand's global identity.
The new center, which was designed according to the global identity of Lamborghini brand, is located on Medina Road in Jeddah, and built on an area of 1,800 square meters and consists of a large showroom to accommodate a the display of all models of Lamborghini cars available, as well as a rest area for the customers to enable them get a close look at the cars and also to be able to design their cars according to their desires, choose the car that suits them, in addition to a display area to sell the original clothes and accessories from Lamborghini collection.
Wayne Banoub, COO of Samaco Automotive Company, expressed his pleasure with the launch of this new model, which coincided with the opening of Lamborghini Jeddah Center, and said: "We assure you that we will continue to fully implement our strategic plans and investment to develop our business in terms of serving our customers in very distinctive way. Today we announce the opening of the new Lamborghini Jeddah Center, and we will announce in the coming weeks the opening of both Riyadh and Alkhobar centers. These centers are in line with the luxury of Lamborghini brand, and will satisfy our ambitions to provide the highest standards of service to our valued customers, we, as well, announce the allocation of special maintenance centers for Lamborghini customers in Jeddah, Riyadh and Alkhobar to ensure the best after-sales services for our valued customers.”
Damian Percheron, Head of Automobili Lamborghini S.p.A. Middle East & Africa, replacing CEO with head, said: "Since we manufactured the first Lamborghini in 1963 to this day, Lamborghini is the leader in technology compared to its competitors, which is the main reason behind the increased demand for this luxury sports brand, which led to the development of its network of distributors to reach 160 authorized dealerships in 51 countries.
He added: "Since the entry of Samaco Automotive Company in partnership with Lamborghini, the concept of this brand has changed in the Saudi market and the demand for our models has become better than before, especially with the size of the investments of Samaco Automotive Company with this brand, as well as the opening of many state of the art integrated centers that come in line with the luxury of Lamborghini."
The Huracán EVO represents the natural evolution of the most successful V10 in Lamborghini history. It is the result of fine-tuning and consolidation which involves the already existing features and performance of Huracán, combined with the development of new solutions in terms of efficiency and design. But overall this vehicle stands out for its ability to anticipate the moves and satisfy the desires of the driver, in harmony with the Lamborghini DNA.
The Huracán EVO was developed to amplify your daily routine by anticipating the needs of the driver, making your day-to-day experience behind the wheel unique and totally personal. A state-of-the-art control system and innovative touchscreen easily manage the car’s functions and entertainment system. This, combined with dazzling aerodynamic design, elevate the performance and driving emotions to unprecedented levels.
The design of the Huracán EVO does not present a radical change in the original iconic shape and proportions, rather it represents a natural evolution that introduces sophisticated aerodynamic solutions, while remaining faithful to the iconic Lamborghini design. The front bumper adopts unmistakable Lamborghini design cues such as signature Y-shape stylistic elements, bonnet lines inspired by the Countach, skirt air ducts reminiscent of the Murciélago, and high-mounted exhaust tailpipes that recall the highest performing models of the Lamborghini range. The model also introduces the new 20” Aesir rims and debuts Ad Personam colors for the car body, including Arancio Xanto [Orange]. These elements produce an evolution projected towards the future that does not forget the past.
The interior perfectly mirrors the evolutionary design of the Huracán EVO. The cockpit features a cutting-edge 8.4” touchscreen system built into the central tunnel, which makes it possible to control the car and entertainment functions with a tap of your fingertips. The exclusive interior finishes, stemming from authentic Italian design, are made with the finest-quality materials: the upholstery is available in leather, Alcantara and—for the first time—Carbon Skin, an innovative carbon fiber material exclusively available with Lamborghini. All these details make the on-board experience even more unique and refined.
All the systems controlling the driving dynamics were updated, while new technologies were introduced to guarantee maximum performance of the Evo. The Lamborghini Inertial Platform (LIP) provides accurate real-time updates of the car’s behavior. The vehicle’s vertical dynamics are managed by the magnetorheological suspension (LMS) system. Additionally, its lateral dynamics are handled by a steering system which engages the four wheels through the Lamborghini Dynamic Steering (LDS) and the Lamborghini All-wheel Steering (LAWS) systems, aided by the constant distribution of the torque between the two axles (AWD) and the torque vectoring system. Combined with traction control, these systems also govern longitudinal dynamics. All of that is supervised by the Lamborghini Integrated Vehicle Dynamics (LDVI) system, a centralized controller capable of interpreting the pilot’s intentions and seamlessly adapting the vehicle’s behavior to them. This way, the driving emotion remains unparalleled within the segment.
The new human-machine interface is the ultimate expression of the EVO’s natural and technological evolution. While traditional buttons become de-materialized, the central tunnel features an 8.4” multi-touch capacitive screen. A simple tap of your finger controls all driving dynamics, manages entertainment functions, receives real-time information on traffic and adapts the cockpit lights to the current driving mode. The system offers advanced connectivity as never seen before on a Huracán, matched by a new telemetry system that features two cameras to further improve your driving skills.
The EVO design was carefully engineered to improve aerodynamics. The front splitter creates a double airway underneath the body, and new flaps allow for additional aerodynamic load, five times higher than the previous Huracán model, which presses the vehicle downwards for an even smoother driving experience when braking and accelerating, as well as cornering.
Additionally, a new suspended spoiler is featured at the rear of the car, channeling air with improved aerodynamic efficiency. — SG
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