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Jeddah - Yasmine El Tohamy - RIYADH: Public Investment Fund-owned Cruise Saudi has announced its investment into various tech organizations for its AROYA Cruises.
In a press release, the company announced that the project has entered its inaugural phase of technology stack development, solidifying partnerships with globally renowned tech companies.
These strategic collaborations, featuring Monitor Deloitte, Alibaba Cloud SA and theICEway as well as SourceToad, Otalio and Versonix Seaware, underscore Cruise Saudi’s commitment to providing passengers with a seamless journey from booking to boarding and beyond.
Cruise Saudi’s IT and digitization team is leading the technology stack development, signaling their dedication to delivering a cutting-edge passenger experience.
Leading the charge in project management and digital strategy is Monitor Deloitte, a global leader in strategy and consultancy. They will meticulously craft a data-driven digital strategy to ensure every technological decision is forward-looking and strategically aligned.
Alibaba Cloud Saudi Arabia, a homegrown Saudi enterprise, will lay the digital foundation for AROYA Cruises, ensuring top-tier security, reliability, and swift digital interactions.
Simultaneously, theICEway has been entrusted with the task of seamlessly integrating AROYA’s diverse technological domains into a cohesive digital ecosystem, guaranteeing a harmonious experience for both guests and crew members.
Guests on AROYA Cruises will benefit from an array of features designed to enhance their experience. This digital hub will provide services such as an interactive ship map, daily itineraries, and reservations for shore excursions, dining, and spa treatments.
Otalio’s Ship Property Management System is set to elevate the experience from cabin to deck, delivering curated experiences.
On the other hand, Versonix Seaware, renowned for its expertise in cruise-focused Reservation and Revenue Management, will offer an intuitive booking experience.
Cruise Saudi CEO Lars Clasen said: “We are proud to be working in collaboration with world-leading technology companies to integrate cutting-edge technology into the AROYA Cruises experience. Creating a seamless, modern and comfortable journey for our passengers really is at the heart of our offering, and investing in technology to enhance the cruising experience truly aligns with our future-forward ambitions for this cruise line.”
Cruise Saudi welcomes cruise lines from around the globe to include Saudi as a port of call on their itineraries and add new destinations across the Kingdom that boast rich cultural heritage, history, and natural wonders.
Cruise Saudi was officially launched in 2021 to develop the infrastructure and services required to scale a full-suite cruise market in Saudi.
The company is responsible for the development and operation of cruise berths and terminals as cruise gateways to key Saudi destinations, as well as scaling cruise services, from marketing to Shorex design and coordination and ship operations.
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