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The first point mentioned in Brandon’s card, is “non-attachment”, where he advises not to hold on to the past, but to pay more attention to the future.
Truth
Brandon advises “always tell the truth,” writing in his rules: “Always tell the truth. We as managers want to hear the bad news as quickly as possible.”
integrity
In the third tip published by NDTV, Brandon emphasized integrity: “Highest integrity is expected of you. When you’re in doubt, ask to maintain integrity.”
humility
On the point of humility at work, Brandon wrote the phrase “everyone cleans the floor”, implying that the work is inclusive.
professional
Brandon stressed that the person should be “professional” in his approach, in his speech, and in his follow-up to issues and projects.
the customer
Brandon, Apple’s head of global sales for 40 years, insisted on listening carefully to customers: “Listen to the customer, they often understand what they want.”
relations
The Apple official emphasized that the employee should focus on relationships with partners, which are mutually beneficial.
the team
He pointed out that team spirit is important, and that everyone should take care of each other and support each other, so sharing information is essential.
Don’t be hard on yourself
Brandon used the term “don’t take yourself seriously”, and it means that you should not be hard on yourself, and don’t dwell on situations and mistakes you make, but always take it in a sporting spirit.
enjoy
The final tip is to “enjoy”, and Brandon wrote that it’s all “not worth it” if one doesn’t enjoy their work.
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