According to press reports, the famous photo and video site “Instagram” of the American company “Facebook” is paying attractive financial rewards to video makers through its service competing with the Chinese video application “Tik Tok”.
The reports, issued by “TechCrunch” and “Business Insider”, focused on what “Instagram” gives to content creators for individuals through its “Reels” service, and the number of views they need to achieve in order to obtain the maximum of those rewards. .
According to a post on Reddit, a person could be charged up to $35,000 if their Rails video achieved 58.31 million views in one month.
The post indicated that young creators are offered amounts, but they are more modest, as Maddy Corbin, a content creator with about 52,000 followers on Instagram, was reportedly offered up to $1,000, but she says she knows that others have been offered rewards ranging from $600. and 800 US dollars.
And TechCrunch says that these rewards are increasing over time, as it recently offered another video creator with 24,000 followers on “Instagram” $8,500 for 9.28 million views, and the same number was presented to an employee at “The Verg” who owns 15 thousand followers.
And the former head of Meta, Facebook, Mark Zuckerberg, had said last July that it would pay him one billion dollars until 2022.
No firm rules have been set about how payment amounts match follower numbers, after Instagram told TechCrunch that the program was in its early stages, and that it was still experimenting with formatting.
“We continue to test batches as we roll out more creators, and expect them to fluctuate while we’re still getting started,” the company said.
It is noteworthy that other video sites such as “Snapchat” and “YouTube” offer their own incentives to content creators, and last August, the latter announced that it would pay up to $10,000 per month for popular videos, according to The Verge.
All of these sites, through their tempting reward programs, seek to defeat the popularity of the Chinese video site “Tik Tok”, but it seems that he is not bothered by the amount of money that his competitors are offering, after he announced last September that it had exceeded one billion active monthly users.
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