The “Fenofix” summit in Dubai calls for accelerating the adoption of...

The “Fenofix” summit in Dubai calls for accelerating the adoption of...
The “Fenofix” summit in Dubai calls for accelerating the adoption of...
: “The Gulf”

Experts participating in the activities of the third edition of the “Fenofix Middle East 2021” Summit, which concluded in Dubai, on Wednesday, stressed that the promotion of digitization has become an urgent need to ensure the achievement of transformation within the banking sector in the United Arab Emirates, one of the fastest developing countries in the world in terms of development. Banking and financial institutions sector.

This came during the activities of the “Fenofix Middle East 2021” summit, which was held on September 7 and 8, at the Conrad Hotel in Dubai, in a hybrid format, both in presence and in the virtual. The summit, organized by Exibex, the organizer of the Finovex Global series, is a leading event dedicated to innovation and excellence in banking and financial services. The summit annually brings together a group of thought leaders from the most prominent banks and financial institutions from the United Arab Emirates, the region and the world.

Innovation and digital transformation

Massimo Falcioni, CEO of ECI, said: “ECI embraces innovation and digital transformation in order to provide maximum support to export and re-export companies in the UAE. We are constantly working on establishing strategic partnerships with leading players in this field to provide seamless measures to protect trade credit. In addition, we seek to support the UAE’s non-oil economic diversification goals through our innovative digital products that will enhance the competitiveness of the UAE’s business and export sector.”

Partnerships Support

Banali Malhotra, Director of Marketing at RAKBANK, said: “Digital adoption is experiencing exponential growth during the pandemic. At RAKBANK, we not only take a digital approach, but also ensure that strategic partnerships are supported to help build a customer-centric ecosystem to enhance their ability to access seamless banking services.”

Shabazz Ahmed, CEO of Expoex, the organizer of the event, said: “We are delighted to organize the third edition of Fenofex Middle East Summit in the UAE. I can only express my sincere thanks and gratitude to the UAE government for the tremendous efforts it has made in the field of the extensive vaccination campaign against the Corona virus, which contributed to the return of life to normal. Dubai is the perfect destination to host the summit, as the city is widely known as the MICE tourism capital of the region and is among the top 20 business destinations in the world, as well as being within air distance of some of the most important and vibrant business hubs in the world. the scientist”.

He continued, “This year’s edition focused on the role of technology in reshaping banking innovation for 2021 and beyond. We are pleased with the wide participation in the summit’s activities, as the number of speakers and attendance more than doubled this year.”

400 delegates

It is noteworthy that the summit gathered over two days more than 400 delegates from the most prominent banks and financial institutions such as Ras Al-Khaimah Bank, Al-Etihad Export Credit Company, Al-Rajhi Bank, Abu Dhabi Islamic Bank, Dubai Islamic Bank, The Saudi British Bank (SABB), and AXA Insurance Company (Gulf). Tas’heel Finance, BLOM Bank, Banque Saudi Fransi, Social Development Bank, National Bank of Oman, Dubai International Financial Centre, National Bank of Bahrain, Emirates NBD and National Bank of Fujairah, who discussed the role of technology in reshaping banking innovation for 2021. And beyond, through specialized discussion sessions and key presentations.

Latest trends

The global summit also dealt with the latest trends, with the participation of leaders and innovators in the field, on open banking services, artificial intelligence, customer experience, cybersecurity, data integration, the transformation of the payment landscape, the importance of cooperation, integration, understanding the needs of customers and meeting them through the financial services system, and more. a lot.

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