The HEMA will be Brabantian now that the Van Eerd family of Jumbo from Veghel will take over the company. Cabaret performer Christel de Laat is already full of ideas to give the department store a Brabantian touch.
“Dear Van Eerd family. I would like to congratulate you with the takeover of HEMA. We, the people of Brabant, are extremely proud that HEMA will become a Brabant company,” she said in a video.
BEMA
De Laat does have two tips for the company. First of all: change that name because Hollandse Eenheidsprijs Maatschappij Amsterdam (HEMA) is really not possible in her vision. “Make it BEMA. Brabantse Eenheidsprijs Maatschappij Amsterdam.”
And furthermore: “Brabant naturally has cultural intangible heritage with the sausage roll. It is therefore time for a HEMA sausage roll, with smoked sausage in it. That seems like a fantastic idea. I would like to contribute to the recipe”, the Schijndelse offers himself. .
Source link by https://www.omroepbrabant.nl/nieuws/3279455/christel-de-laat-doet-oproep-aan-jumbo-en-hema-tijd-voor-een-worstenbroodje-met-rookworst
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