Belgian cinema operators fear serious consequences now that they are no longer allowed to offer food and drink to their visitors. That is one of the stricter measures against the corona virus that took effect on Monday. The managers point out in a communiqué on Monday that the sale of drinks and snacks “has become of vital importance for the survival of the cinema”. “These government measures lead to economically unlivable conditions with dramatic consequences,” says the Federation of Cinemas of Belgium. On Monday she talks about “a completely outrageous measure”.
During the press conference after the Consultation Committee, last Friday, it became clear that current agreements for indoor activities will continue to apply, but that a ban on the sale of drinks and food will be introduced.
That ban is now going down the wrong way with cinema operators. A drink and / or a snack is part of the cinema experience for many film lovers, the managers say. Moreover, the margin on cinema tickets, after deduction of costs, has become extremely small and the income from advertising has been severely curtailed, it sounds. The necessary efforts had been made since the reopening in July, and those efforts were appreciated: almost 9 in 10 experienced a cinema visit as safe.
That is why there must be “effective and substantial financial support” for them too. Otherwise, many cinemas run the risk of having to close their doors permanently. That would result in layoffs across the industry.
The members of the Federation of Cinemas of Belgium receive more than 85 percent of all cinema visitors every year.
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