Abu Dhabi Islamic Bank launched a sales platform that allows customers to communicate remotely with the bank and apply for personal finance products, covered cards, takaful products and other banking solutions without having to leave their homes.
This platform is the first of its kind in the UAE, and it is equipped with a set of virtual banking tools, including an electronic application and electronic signature services. Since its launch, more than half of the bank’s card sales are executed via the platform remotely.
The bank witnessed a big surge in customer demand for digital banking services in 2020, and about 94% of banking transactions with the bank, including money transfers, are being executed through digital channels, and 65% of customers’ data are updated through the bank’s digital channels. In addition, the percentage of new customers who opened accounts through digital banking is 50%.
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