Israeli Glassbox acquires British competitor SessionCam

Israeli Glassbox acquires British competitor SessionCam
Israeli Glassbox acquires British competitor SessionCam

The Israeli start-up company Glassbox acquires the British competitor SessionCam, which specializes in monitoring a digital user experience. The merged company will for the first time provide full visibility of all customer interactions across all digital platforms – a move that will allow companies to provide better quality service to their customers. The companies did not disclose the value of the deal but it is estimated at about $ 30-40 million.

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“We have been working with them for several months on a joint solution and the talks between our sons led to the acquisition,” Yaron Morgenstern, CEO of Glassbox, told Calcalist.

The 100 employees of the British company will join the 160 employees of the Glassbox company. “We cover the high-end world of banks and large organizations. They mainly work in other verticals: retail and their focus is on small, non-profit companies,” adds Yaron Morgagshenstern. “Many challenges to coordinate the continuation of the process. In another situation, we would have flown people and accelerated the integration.”

Last April, Glassbox raised $ 40 million, part of which will be used to buy the British company. The merged company will serve more than 300 customers worldwide, including the six largest banks in the world, companies such as SoFi, Singapore Airlines, SuperDray and many more.

Morgenstern adds that especially in these very difficult times, digital surfing traffic is on the rise and companies are focusing on ways to communicate with new and existing customers digitally. “The corona has led to a significant leap in digital activity in the world and our technology is helping the world’s most sophisticated companies to map, preserve and increase their digital assets,” Morgenstern stressed.

Glassbox CEO Yaron Murgashnstern Photo: Glassbox

Glassbox’s groundbreaking technology provides organizations with a new kind of access to their digital platforms. Through it, companies can fully recreate every digital customer journey that takes place on top of their applications and identify important trends and patterns in order to optimize the user experience and bring maximum efficiency. The Glassbox platform, founded by Yaron Guetta, Hanan Blumstein and Yoav Schreiber, is the only solution that captures data on both the server and the client side, in a way that provides vital consumer insights.

“Glassbox is at the forefront of this industry, and especially at this time of significant increase in digital use the company’s service is critical for any digital business entity,” says Kevin Goodings, CEO of SessionCam.


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