The launch of First Abu Dhabi Bank of the digital market came as another method of payment to support the sector of small and medium and local companies and consumers alike, and it is the first platform of its kind in the region to be launched by a bank .. This comes in response to the need to quickly adapt to the trend of online shopping. Instead of traditional stores, as a result of the Corona pandemic, which posed a great challenge for this sector.
The new platform includes a variety of products and services, such as groceries, electronic gadgets, medicines, specialized stores, educational programs, etc. The market also provides a fee collection unit, where companies such as gyms, educational institutions or rental companies can collect periodic payments through the payit wallet. Digital.
Merchants can launch their business digitally through the platform without the need for operational costs, with the ability to benefit from the order management system, the ability to attract new sales, and also benefit from the merchant support program that includes competitive transaction rates, data analysis and promotional activities.
Hana Al Rostamani, Group Executive Vice President and Head of Personal Banking Services at First Abu Dhabi Bank, said: “We continue our commitment to support and empower small and medium-sized companies and local companies through our keenness to invest in technology … and in light of the growing digital economy, the shift to the digital market has become an urgent necessity in The region, especially as we are committed to supporting the easy and secure provision of cashless transactions for customers.
Ramana Kumar, Senior Vice President and Head of Payments and Digital Banking Services, Retail Banking Division at First Abu Dhabi Bank, said: “We are always keen to develop innovative solutions that benefit our merchant partners and our customers alike, and this is exemplified by the launch of the new digital payit market It is considered a distinct addition to the bank’s record of innovative solutions.
He added, “We will present through this platform many new benefits, and we will work to continue expanding the innovative services that we provide through the digital payit wallet in order to meet the needs of our customers, and we are in the process of working on adding other services in the near future, such as transfers, and other services.”
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