pts20201013023 Education / Career, Business / Economy
Vösendorf (pts023/13.10.2020/13:00) – The native Brit has been the new Country Marketing Manager for IKEA Austria since mid-August. In addition to a lot of motivation and enthusiasm for IKEA, John brings 20 years of marketing experience with him. The 42-year-old wants to make IKEA even more attractive to customers with sustainable visions and ideas.
Even though he is still in his infancy at IKEA, he has been a household name in the marketing world for many years: John Oakley has looked after various international and national brands in the last 20 years of his professional career – most of them in Vienna . Most recently, he was Managing Director of a large, international media agency with well-known customers from the automotive industry and online mail order.
Visionary with a heart
Moving to IKEA was a considered move for John. He can identify particularly strongly with the company’s vision of creating a better everyday life for the many people. “With this vision in mind and the right mindset, IKEA has played an important role in supporting local communities over the past few months. This vision also means giving great importance to sustainability. As a father of three children, this topic is very important to me to my heart, “emphasizes John. He is looking forward to living and promoting this vision with enthusiasm: “I am sure that we will achieve a lot.”
Further expand customer proximity
IKEA as a brand is unique to John in many ways: “IKEA takes you on a journey. Everyone has their very own IKEA story to tell. No other retailer has it in this form.” He sees the good starting position in marketing at IKEA Austria as a big plus for the Swedish furniture company. He sees potential above all in branding combined with data-based 1-to-1 communication in order to achieve his goal of getting even closer to customers in great strides.
Mountain bikers, kart drivers, dad
Professionally, John loves challenges: He really gets into projects where he and his team can achieve something big with the help of data and creative ideas. He also likes to challenge himself privately. He is an enthusiastic mountain biker, retired kart driver and father with heart and soul.
About IKEA Austria
The Swedish furniture company IKEA has now also been represented in Austria for over 40 years: in 8 furniture stores, 2 logistics centers, 9 collection stations and various services, such as: B. Click & Collect, around 3,200 IKEA employees provide constant inspiration.
IKEA has the vision of creating a better everyday life for the many people by offering elegant, functional, affordable and high quality furnishings that have been produced with people and the environment in mind. With each of our products we try to make the home an even better place.
This also includes healthy and sustainable food that IKEA offers its customers and employees in IKEA restaurants, IKEA bistros and the Swedish shop. From sustainably sourced ingredients to meatless options and locally grown produce that taste great and are better for the planet too.
More about IKEA can be found here: https://www.ikea.com/at/de/
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