The field inspection teams of the Commercial Supervision and Consumer Protection Sector in Dubai Economy carried out, the day before yesterday, 691 inspection visits and inspection tours to a number of open centers and shopping centers throughout the emirate, with the aim of ensuring that all commercial establishments adhere to the precautionary measures aimed at curbing the spread of the pandemic. Covid-19 ».
The Dubai Economy revealed in a statement that during the rounds, an office for mediating the sale and rent of real estate was closed, due to the monitoring of overcrowding of dealers inside it without taking into account the physical distancing, while eight commercial establishments were violated: six of them for non-commitment to wearing masks, and two for non-compliance with the procedures of physical distancing.
According to the Dubai Economy, the infringing facilities varied to include general trade facilities, mobile phone trade, auto parts trade, and electronics trade, in the areas of: Al-Muraqqabat, Nayef, Eyal Nasser, and Al-Thanyah Al-Awal, and one facility was also alerted not to put up physical distancing stickers. When the number of establishments meeting the conditions and precautionary measures reached 681.
In addition, the Dubai Economy, represented by the Commercial Control and Consumer Protection sector, revealed the preliminary results of the evaluation of consumer-friendly standards, the first of its kind in the region, which were launched during the past year, and finally their development was completed, targeting private sector companies as an integrated system to develop experience The dealers and the services provided to them.
Participants in the first edition to assess consumer-friendly standards were distributed according to sectors as follows: the retail sector 50%, the electronics sector 15%, 10% each of the automotive sector and the car rental sector, and 5% each of the restaurants sector, the fitness sector and the e-commerce sector.
The results achieved in each of the four basic criteria of strategy, communication, customer care and development showed a variation in performance, as the strategy criterion achieved 50.5%, which shows the extent to which companies need during the next three years to focus on the strategy and the related situation. Customer management policies and pricing strategy.
In turn, the communication standard achieved 88.11%, which indicates companies’ focus on marketing practices, pre- and after-sales experience, consumer impressions, and their role in gaining their trust and loyalty.
With regard to the customer care standard, it achieved a rate of 75.65%, and this indicates that there are more opportunities through which companies can continue to develop and improve the effectiveness of resolving complaints, adherence to laws and regulations, and ensure quality.
Finally, the development standard has reached 64.27%, which shows the need for companies in the coming years to focus also on developing customer service employees as well as developing the service itself.
The preliminary results revealed by the Commercial Control and Consumer Protection Sector indicate that the total achievement of companies in assessing consumer-friendly standards, in general, reached 75.8%, with the average score achieved in the issue of sustainability 79.77%, while the rate in the issue of competitiveness reached 72.55%. These results indicate that there is an opportunity to improve and enhance consumer friendly practices on both topics.
The Executive Director of the Commercial Control and Consumer Protection Sector at Dubai Economy, Mohammed Ali Rashid Lootah, said: “Dubai Economy aims, through consumer-friendly standards, to increase the sustainability of companies and competitiveness in the market, in order to create a healthy and friendly environment for consumers. The development of standards has been completed after A comprehensive market study of data for the past five years regarding consumer behavior. The preliminary results achieved by the participating companies and sectors indicate that there are opportunities to develop performance, specifically in strategy, customer experience, and others.
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