War drums are beating … Indian companies pledge to fight Google’s...

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The drums of war are beating … Indian companies pledge to fight the influence of Google, today, Sunday, October 4, 2020 01:37 a.m.

Dozens of tech startups in India, which are angered by Google’s local dominance of major apps, are gathering together to consider ways to challenge the US tech giant, including by filing complaints with the government and the courts, executives told Reuters.

Although Google, which is owned by Alphabet Inc, has worked closely with the booming startup sector in India and ramped up its investments, it has angered several tech companies recently with what it considers unfair practices.

Three executives told Reuters that the entrepreneurs held two videoconferences this week to map out strategies, in preparation for a possible confrontation, said Dinesh Agarwal, CEO.

For e-commerce company IndiaMART: “It will definitely be a bitter battle. Google will lose this battle. It is only a matter of time.”

He added that the executives discussed forming a new startup association aimed mainly at filing protests against the Indian government and courts against Silicon Valley.

Nearly 99% of the smartphones for half a billion users in India run on Google’s Android mobile operating system, and some Indian emerging companies have said that this allows Google to exercise excessive control over the types of apps and other services it can offer, a claim it denies

The company.

The uproar began last month when Google removed the popular payments app Paytm from its Play Store, citing policy violations. This led to a sharp rebuke from the founder of the Indian company, Vijay Shekhar Sharma, whose app returned to the Google platform a few hours later, after performing Paytm. Some changes.

In a video call, Sharma described Google as the “big daddy” who controls the “oxygen supply to distribute the app” on Android phones, according to an attendee, and urged the approximately 50 executives to come together to stop the tsunami.

“If we don’t do something together, history isn’t going to be nice to us,” Sharma said, “We have to control our digital destiny.”

One of the ideas raised was to launch a local competitor for the Google App Store, but Sharma said this would not be effective immediately given the dominance of Google, one of the sources said.

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