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Nevin Al Sukari - Abu Dhabi - A woman driver fastens her seat belt in a car.
The survey is part of a major new road safety awareness campaign launched by INFINITI Middle East, promoting the safety of children in vehicles. Called ‘Eyes on You’, the campaign sheds light on parents’ on-road behaviour and the impact these have on their children.
As many as 44% of parents surveyed across the Middle East admitted to illegal on-road behaviour, with 18% saying they were most likely to break traffic rules if there were no cameras in place. Sixteen per cent admitted to dangerous driving when there was no way of being monitored, and 10% when there was no police in sight.
Nearly half of all respondents (43%) said they were most likely to break traffic rules when they are in a hurry, and 40% admitted to making phone calls or checking social media while driving with children.
“Road Safety has always been at the forefront of INFINITI engineering, with a number of world first drive assist technologies such as Backup Collision Intervention and Lane Departure Warning & Prevention designed to provide the driver with a safer experience,” said a senior official at INFINITI.
“The ‘Eyes on You’ road safety campaign aims for families to prioritise safe driving habits, especially with their children, as soon as they sit behind the wheel. These survey results are a reminder to parents that their bad on-road behaviour does not go unnoticed and is, in fact, being witnessed and eventually mimicked by the most important audience imaginable – their children.”
The ‘Eyes on You’ campaign is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for 100,000 population by 2021. The strategy is based on four agendas; improving motorists’ driving habits; inspecting vehicles for traffic safety regulations and for criminal safety procedures; inspecting motorists’ records; and traffic awareness campaigns. The RTA’s schools traffic awareness campaign targets educating children and adolescents as future road users and drivers.
“Over the years, RTA has created a number of projects, plans and initiatives to improve traffic safety, and raise awareness of a positive traffic safety culture in Dubai,” commented Deema Hussein, Traffic Awareness Senior Manager, Traffic Department of Roads and Transport Authority (RTA).
“We are very happy to endorse the Eyes on You campaign from INFINITI, which engages one of the most important groups on the road – families. We look forward to working with partners across the private sector to improve traffic safety on the roads to rank the UAE amongst the top countries in traffic safety worldwide.”
The ‘Eyes on You’ survey conducted by YouGov involved 1,869 parents across the UAE, Saudi Arabia, Kuwait and Lebanon.
Recently, the Abu Dhabi Police have warned against the use of mobile phones while driving, either for typing messages or replying to greetings, as this was in violation of the law according to Article 32 of the traffic control rules. The article stipulates that drivers using mobile phones while driving will be fined Dhs800 and get 4 black points.
Brigadier Mohammed Al Humairi, Director of Traffic and Patrols Department, has called on motorists to abide by the traffic rules and regulations, avoid excessive speed and jumping the red signal and focus only on the road.
An Arab national, identified as BSG, 49, was killed while his wife, 35, and two children aged 3 and 4, sustained minor injuries after his car had overturned in Al Zawra area on Al Ittihad Street in Ajman.
A recent report said the Media and Public Relations Department at Sharjah Police organised a number of field visits to the Sharjah International Private School, National Charity School in Ajman, Albraeem Kindergarten, and Al Falah’s Kindergarten, in an aim to offer proper guidance and advice for all students.
Lectures were divided according to the different age groups of students, and security messages were simplified and explained to young children about traffic rules. The students also participated in a number of friendly competitions that were set by the “young policeman” character, in an attempt to create an atmosphere of joy among students.
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