raises $350,000 in funding raises $350,000 in funding raises $350,000 in funding

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Hind Al Soulia - Riyadh - Source: Laffaz is a new e-commerce platform based in that has recently raised $350,000 with the help of local investors. Founded by the Dubai-based entrepreneurs Payam Honari and Ziad Tariq, the company offers sunglasses, eyeglasses and contact lenses online. With the latest investment, the company hopes to augment the landscape of online shopping industry. stands out amongst the rest with their new and innovative “Home Try On” shopping concept – without losing the touch of having a great customer service team to help customers with any difficulties they might face. The feature makes it convenient for customers to choose a couple of frames to try at home – just to make sure it fits and suits them.

The platform also offers a style profile which is a short survey comprised of questions based on the customers’ face and style preferences. These questions help narrow down customers’ options to the most suitable ones.

Among the thousands of products that the company offers, they have a massive selection of exclusive new arrivals on premium sunglass brands such as Emporio Armani, Hugo Boss, and Oakley. The platform not only exhibits a wide variety of sunglasses and eyeglasses but also multiple brands for contact lenses to choose from – with and without prescription.

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