What does Apple’s new Business Essentials service mean for small businesses?

What does Apple’s new Business Essentials service mean for small businesses?
What does Apple’s new Business Essentials service mean for small businesses?

Apple Business Essentials is now available to all small businesses in the US that combine device management, 24/7 Apple support, and iCloud storage into flexible subscription plans.

Flexible plans can be customized to support every user and device in an organization with up to 2TB of secure iCloud storage, starting at $2.99 ​​per month after a two-month free trial.

Apple also revealed new AppleCare+ for Business Essentials options that can be added to any plan. Plans that include AppleCare+ for Apple Business Essentials start at $9.99 per month.

“Apple has a deep, decades-old commitment to helping small businesses thrive, and from the dedicated teams in our stores to the App Store Small Business Program, our goal is to help every company grow, compete, and succeed,” said Susan Prescott, Apple’s vice president of corporate marketing and education. .

Once employees sign into their work account on their iPhone, iPad, or Mac with a Managed Apple ID, they will have access to everything they need to be productive, including the new Apple Business Essentials app, where they can download work apps available to them.

Managed Apple IDs can be created by federating with Microsoft Azure Active Directory, which is coming later this spring, with Google Workspace Identity Services, allowing employees to sign in to their devices with a single work username and password.

Apple Business Essentials works with company-provided and personally owned devices, and with Apple’s User Enrollment feature, employee personal information remains private and encrypted separate from business data.

In addition to simplified setup, Apple Business Essentials offers a dedicated iCloud Business account for simple, secure storage, backup, and collaboration on files and documents, and Apple Care + for Business Essentials includes 24/7 access to phone support and training for both IT administrators and employees. , and up to two device repairs per plan—depending on the individual, group, or device—per year.

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