Nintendo looks exhausted from acquisitions, but it’s not against them

Nintendo looks exhausted from acquisitions, but it’s not against them
Nintendo looks exhausted from acquisitions, but it’s not against them
Yes, that is the Nintendo logo.
Photo: Behrouz Mehri / Agence France-Presse (Getty Images)

While X-Box And Sony Entering an arms race for acquisition, Nintendo isn’t too eager to snap up a slew of game studios. IAt a recent investor meeting, Nintendo President Shuntaro Furukawa was asked about the acquisition of gaming companies — and it’s a timely question. surely.

Furukawa replied, “Our brand is built on products that our employees have faithfully made, and having a large number of people without Nintendo DNA in our group would not be an added advantage,” Furukawa replied, Bloomberg And Reuters.

Nintendo is not perfect Against takeovers, adding that the company is open to them if necessary. But the main takeaway from Furukawa’s response is “Nintendo DNA.”

If Nintendo buys a random set Game developers, the argument is It can dilute the overall brand. What makes a Nintendo, well, a Nintendo, is going to be watered down. The secret sauce will lose that special flavor. And this, Furukawa said, would not be a plus, but a huge minus.

So, if Nintendo is going to get a publisher or studio, it has to be a company that reflects their thinking or their craft. It would make sense to buy a game company it previously collaborated with – something Nintendo has done before, as evidenced by its purchase of soft monolith. Get, for example, Camelot Software Planning, behind the studio Mario Tennis And Mario Golf, would make sense as well, but it doesn’t seem to be entirely necessary given the close partnership between the companies.

There are other possibilities and game studios that could also make sense to buySure, but given Nintendo’s standards, the company doesn’t seem ready to go on a buying round like Microsoft and Sony are.

At its core, Nintendo is not an organization built on corporate consolidation. It is a company that manufactures hardware and games for said devices. This is engraved in his DNA.

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