The authority wrote in a press release that Amazon occupies a position of “absolute dominance” in the Italian brokerage services market, “which has allowed it to promote its own logistics services, called Fulfillment by Amazon (FBA)”.
According to the AGCM, businesses must use Amazon’s FBA service if they want to access key benefits such as the Prime label, which in turn allows them to participate in Black Friday sales and other major events. It is administered with the FBA.
The authority said access to these functions is “critical” to a seller’s success, and noted that third-party sellers using FBA service are not subject to the same stringent performance requirements as non-FBA sellers, as such they are unlikely to be suspended from the service. platform if they fail to achieve certain goals, and finally she noted that sellers using Amazon logistics are discouraged from offering their products on other online platforms, at least as much as they do on Amazon.
The AGCM said it had imposed a heavy fine because it considered Amazon’s actions “particularly serious” given their duration and the effects they had.
In addition to the fine, Amazon required that the privileges enjoyed by FBA sellers be granted to all third-party sellers, provided they respect other rules and laws.
It will have to define and publish those standards within a year, and its actions will be carried out by the watchdog, and last month, Amazon and Apple were fined $228 million in Italy for unfairly restricting Beats sales by limiting them to select retailers.
The European Union has also slapped a record $888 million fine on Amazon for violating strict EU data privacy laws, and other tech giants are also under scrutiny in the European Union.
Notably, the European Union recently opened an antitrust investigation into Apple’s App Store rules, particularly in relation to commissions related to in-app purchases. Engadget has reached out to Amazon for comment.
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