WhatsApp announced that it is testing a new business directory in Sao Paulo, Brazil, that allows users to find local stores and services with a presence on the application, and screenshots show how the WhatsApp application will display businesses sorted by categories such as “grocery store” and “restaurant.” before allowing users to chat with them directly.
According to RT, WhatsApp CEO Will Cathcart revealed that the test will include thousands of companies in the city.
The announcement stated that the new feature allows users to find and communicate with stores and local service offices, such as the e-business directory (e-yellow pages).
The beta feature is still limited to one city in Brazil for now, but Facebook’s vice president of business messaging, Matt Idema, said India and Indonesia are among the candidates for future expansion.
Although the Facebook-owned messaging service is best known for being a person-to-person messaging service, e-commerce has become an increasingly important part of its offering in recent years.
As of last October, WhatsApp reported that more than 175 million people globally used the service to send messages to their WhatsApp business account daily.
The company has offered a standalone app for small businesses since 2018, and has since added features like support for product catalogs and shopping carts.
In Brazil and India, it also began offering in-app payments, allowing users to make purchases directly from businesses, as well as send money to friends and family.
The changes were widely interpreted as giving WhatsApp the ability to share data from users’ personal conversations with Facebook, when in fact the changes only apply to chats with companies, which may see the data stored on Facebook’s servers.
The new policy sparked outrage, with WhatsApp competitors Telegram and Signal reporting an increase in new users in response.
In addition to the WhatsApp application for small businesses, the company also offers the WhatsApp Business application programming interface to connect large companies with customers.
It is worth noting that it is one of the few ways through which WhatsApp is monetized directly, since it does not currently display ads such as Facebook and Instagram.
These were the details of the news WhatsApp begins testing a business directory similar to “Yellow Pages” in... for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.
It is also worth noting that the original news has been published and is available at eg24.news and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.