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Aden - Yasmine El Tohamy - The Huawei Mate 40 Series showcases the "pinnacle" of the Chinese tech giant’s innovation.
Huawei on Thursday introduced its newest flagship line-up, as it caps a year in which it continued to prove its resilience amid several challenges it has faced.
The Huawei Mate 40 Series showcases the "pinnacle" of the Chinese tech giant’s innovation, and which the company describes as its best Mate ever.
"2020 has been a unique and challenging year for everyone around the world. Although difficult, we have all come together to tackle through this unchartered way of life," Richard Yu, executive director and CEO of Huawei’s Consumer Business Group, said in his virtual keynote.
"During this period, our aspirations to achieve, to hope should not be diminished and should grow together. At Huawei, we continue to dare to dream."
Huawei has exploded in the past decade: In 2010, it had one million users of its smartphones; fast-forward to the present year, it now has over a billion connected devices used around the world, more than 700 million of which are smartphones.
The 5G-enabled Mate 40, Mate 40 Pro and Pro+ come with cameras developed once again in collaboration with Leica. The Pro models promise cinema-grade photo and video, offers an even wider field of view and improved zoom levels: 10x hybrid and 50x digital for the Mate 40 Pro, and 20x hybrid and 100x digital for the Mate 40 Pro+.
Its Ultra-Vision selfie camera, meanwhile, has support for 4K capture. They also feature 50W fast-charging technology.
The Mate 40 Series runs on the 5nm Kirin 9000 5G chip, Huawei’s in-house processor. It could potentially be the last Huawei device to use it owing to restrictions imposed by the United States, which is preventing Huawei from sourcing components.
It runs on Huawei’s own EMUI operating system, but is still based on Android 10. Due to said restrictions as well, it does not come preloaded with Google apps. Huawei’s AppGallery, however, is there to compensate for it, with a collection of apps growing and becoming stronger as more developers come on board Huawei’s ecosystem.
The line-up is also the latest in Huawei’s Seamless AI Life strategy, an ecosystem that will help users through daily tasks by integrating its devices for smarter experiences.
Pre-orders for the Mate 40 Series will start next month, with UAE pricing to be announced soon.
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