The app has already been launched in 20 countries, but is now being rolled out across much of Europe.
The dating service is opt-in, meaning users must choose to access it.
The Facebook app allows users to create a dating profile and use the services.
Features include Secret Crush, which allows users to choose up to nine Facebook or Instagram friends they are interested in – something that is kept secret unless the friend adds the original user to their own list added.
Generally, however, a user’s existing Facebook friends are not suggested as potential matches.
It also enables virtual appointments where two matching users can video call before meeting in real life.
The app was originally supposed to start in time for Valentine’s Day, but has been delayed amid privacy concerns from Irish regulators.
The data protection commission announced that they had only heard of the function 10 days before the planned start. This prompted the regulator to conduct an on-site inspection of Facebook’s Irish office to “gather records”.
Facebook today insisted that the app has “security and privacy” in the foreground.
They said, “Facebook has worked with experts in these areas to provide easy access to safety tips and to incorporate safeguards into Facebook Dating, including the ability to report and block people and prevent people from taking photos, links, payments or send videos in messages.
“Current Facebook friends will not be suggested as potential matches or notified that you have joined the dating. For example, your dating profile, your dating messages, and the people you like or match on Dating will not appear in your Facebook news feed. ”
Alexandra Ryan, CEO and founder of goss.ie, said Newstalk breakfast that Facebook has already played a key role in online dating in Ireland – even if people may not have noticed.
Single and ready to mingle virtually? Facebook launches its dating service in Ireland
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She said, “Before this launch, you’ll always be connected to your Facebook profile when you’ve signed up for Bumble or Tinder – the two most popular dating apps in Ireland.
“It was always there to feel a little safe – to know that you connected with someone who was real.”
She said the new dating app will not be available on Facebook’s desktop site and must be accessed through the app instead.
She noted that the basic functions of swiping left or right work similarly to other dating apps, but also connect to people’s Facebook and Instagram stories.
Main picture. File photo of Facebook manager Fidji Simo starts Facebook dating. Picture of: Andrej Sokolow / DPA / PA Pictures
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