LaLiga scores deal to win new audiences in Middle East

LaLiga scores deal to win new audiences in Middle East
LaLiga scores deal to win new audiences in Middle East

Thank you for reading the news about LaLiga scores deal to win new audiences in Middle East and now with the details

Jeddah - Yasmine El Tohamy - DUBAI: LaLiga has signed a 15-year deal with the world’s largest esports organization to boost the Spanish football league’s presence in the Middle East and North Africa.

The deal establishes Galaxy Racer as LaLiga’s local partner in the region as well as on the Indian subcontinent. The deal is expected to generate more than $3.16 billion, with each party holding a 50 per cent stake.

LaLiga wants new ways to boost its audience in the two regions, which have more than 1.3 billion people under the age of 30. It will also grant broadcast and media rights in the 29 countries covered by the deal.

This agreement was signed by LaLiga President Javier Tebas and Galaxy Racer Chairman Paul Roy. It comes as Qatar hosts the first World Cup to be held in the Arab world. 

Oscar Mayo, LaLiga Executive Director, said: “Signing this agreement is testament of our deep commitment to supporting the transformation of the sports media scene, and building on the passion for football in MENA and the Indian Subcontinent.

“Galaxy Racer’s experience will be vital in building fan loyalty to position LaLiga as a top brand for football and lifestyle.”

Roy said: “The MENA region and Indian subcontinent are considered (among) the fastest growing territories in sport and by partnering with LaLiga, a global leader in football, we are confident in our ability to work together to radically transform the sport league’s brand presence in these regions, while also fostering the next generation of young sport fans.”

“Several projects, including a documentary series, competitions, merchandise (and) live events are already in the pipeline.”

The agreement in the UAE will see a team of around 20 people working to build the brand and find new business opportunities. There will also be a five-person Board of Directors that includes CEO Maite Ventura. Luis Cardenas, Commercial Director for LaLiga MENA, will be the CCO.

Ventura said: “Galaxy Racer’s extensive experience in the region will serve as an important source of support towards our international strategy. The Middle East is growing as a dedicated sports hub and the FIFA World Cup in Qatar now is the best example of the power of the sport.”

Additionally, Galaxy Racer will launch a roster of creators who will focus on LaLiga and curate events to promote the LaLiga brand throughout the whole year. The creators will exclusively represent LaLiga, touring the world to promote both themselves and LaLiga to fans.

These were the details of the news LaLiga scores deal to win new audiences in Middle East for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.

It is also worth noting that the original news has been published and is available at Arab News and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.

PREV 13 Major champions to compete in the Aramco Saudi Ladies International next month
NEXT McIlroy comes out on top of bitter rival Reed in Dubai

Author Information

I am Jeff King and I’m passionate about business and finance news with over 4 years in the industry starting as a writer working my way up into senior positions. I am the driving force behind Al-KhaleejToday.NET with a vision to broaden the company’s readership throughout 2016. I am an editor and reporter of “Financial” category. Address: 383 576 Gladwell Street Longview, TX 75604, USA Phone: (+1) 903-247-0907 Email: [email protected]